It’s no secret that blogging is a terrific way to build your clientele and your relationships. But a majority of Realtors out there are either not blogging at all or not blogging effectively. Here’s why, and what you can do to be a better blogger.
The main reason you’re not blogging well is probably because your third grade teacher (or some other scary authority figure) told you that you’d never be a writer. No, you probably won’t be this century’s Shakespeare. Few of us will. But you can certainly write well enough to be read by other perceptive adults, many of whom are—or will become—your clients. So if you lack confidence for whatever reason, the solution is simple: just start writing.
Artist and artistic coach Julia Cameron, author of The Artist’s Way, advises all her followers to write what she calls “morning pages” every day. Just pick up a simple, lined notebook and write two or three pages of whatever happens to come into your head. Do this as early as possible in the day, preferably first thing in the morning. Here’s the secret: what you write in these pages doesn’t matter at all. Matter of fact, it’s not even writing in the professional sense and we’d recommend that you don’t re-read what you’ve written. This kind of free writing does one simple thing for you: it clears your mind. It gets out all the junk (forgot to pick up the laundry; that client is ignoring my calls; Sammy is flunking algebra—again) and leaves your brain free to get organized and get creative.
Now you are ready for real writing. Here are four simple steps to creating a well-read blog: [Read more...]