Want to be a seniors real estate specialist? Here are five important tips to keep in mind if you choose to make real estate marketing to senior buyers and sellers your specialty.
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Buying or selling a home is a complex, complicated process at best. But when the transaction involves working with senior citizens, the complexities are likely to increase exponentially. How should Realtors prepare to meet these challenges? The best choice, especially if you already live and work in a community that is attracting large numbers of […]
When it comes to trends, a wishy-washy economist would probably answer, “It depends.” But since we are not the least bit wishy-washy, we’ll take a firm stand and provide you with real estate market prediction saying it’s at least warm in most parts of the country, and even hot in a few. However, some laws […]
Oh sure, every Realtor needs a website, right? Technically, yes—but only if you’re willing to put time, money, and creativity into making it a great website. And unless you understand the “why” behind website development and content, maybe you’re just wasting your time and your money. So why do you want a website in the […]
What’s Your CQ? (Credibility Quotient) Your clients and potential clients are looking for a Realtor with credibility. And the first place they are looking is on your web site. If you were looking at you, how would you rate your web site’s credibility quotient? If you want your potential client to stick around (or better […]
Perception Is Reality. How to Raise Your PQ (Perception Quotient) In 5 Easy Steps As a Realtor, you see yourself as being sharp, educated, playing at the top of your game. You’re pretty sure your clients perceive you the same way. But do they, really? You may know real estate backwards and forwards. You probably […]