Pinterest for Real Estate – Another Cool Social Media Tool

Pinterest for Realtors

Think of it as a high tech version of your refrigerator door. A photo album or visual journal. Pinterest is an internet service that lets you share collections of images. It’s a great way to get personal with your clients, and it’s also a useful tool to drive traffic to your website or blog.  Pinterest is for real estate agents.

If you’d like to add Pinterest to your personal toolkit, here are eight steps to get you started.

1. Get invited.
You need an invitation to join Pinterest, and you can get that by going to the website, putting in your email address, and clicking on Request Invitation. You might have to wait a few days to get your invite, so if you know someone who’s already on Pinterest, get an invitation from them and you can start immediately. Want an invite now? Yep – you guessed it, I’m on. Leave a comment below and I’ll send you an invite right away.

2. Browse the site.
If you’re not familiar with Pinterest, browse around the site before you jump in. Get an idea for what other people are pinning. There are basically three things you can do when you see something that interests you:

• You can like it
• You can comment on it
• You can repin it (after you have your own boards)

Liking or commenting works just like Facebook. It lets you give feedback and connect with others. Repinning means that you are copying that image to one of your own boards.

3. Start with a profile.
This part is easy—just start with your name, photo, where you work, and a short bio. If you’re on Facebook, you can link to your Facebook page here. You have two choices when writing a bio. You can make it a one-to-one personal communication between you and a potential client, written in first person (“I ought to be your realtor because. . .”) or you can write it like a news story (“Sue Sanders is a great realtor because. . .”). Either one is fine, as long as your personality comes through.

4. Create your first board.
Once you feel comfortable with the site, it’s time to jump in. On the top right navigation bar, click on “About” and then click on “Help.” This will take you to “Pinning 101,” which is a clear, step-by-step how-to that describes exactly what you need to do. You’ll need to name your board–something captivating that describes what it’s about. For instance, “Is This Your Dream Home?” could feature dramatic photos of your top listing. Then choose a category for your board or make up your own.

5. Create more boards.
You can have any number of boards, but limit each one to a single topic area. To appeal to prospective buyers and sellers, for example, you might create boards on staging your home to sell; low cost renovation ideas; or quick curb appeal tips.

If you serve a particular neighborhood or area, you can create boards that depict all the great things it has to offer. Be careful to use specific keywords here. “Oak Creek Schools” works better than “Our School District.”

Of course you can have one board for your listings, but keep this limited and fresh. Show off your newest listings, featured listings, or your next open house. Use the most attractive photos you have, of course. Keywords are important here too, so experiment with different board names and captions to see how many repins, likes, and comments you’re getting.

6. Get personal.
Once you’ve created boards to highlight your business, design one that’s all about you. Have you just toured the wine country or gone windsurfing in Hawaii? Pin some photos. If you collect vintage china or do pottery, show off a little. People will get to know you, and we all feel better about doing business with someone we know and trust.

7. Be helpful.
People will like, comment, or repin something that’s useful. You can greatly expand your follower base by mixing Pinterest with Facebook, and using both to share buying and selling tips.

You already have Pinterest boards full of fun photos and ideas, so now you can post on Facebook and reference your Pinterest pins. You can actually become a “help center” for DIY and decorating tips, decluttering, or anything else you think will appeal to your public. If you are already promoting your business on Facebook successfully, Pinterest will make it more fun and further expand your horizons.

8. Be social.
It’s called “social media” for a reason—it’s a way of connecting with others. Keep it fresh and fun and you will build a following that will get you noticed by the buyers and sellers you want to attract.

Are you ready for Pinterest for real estate agents?

Become a Winning Agent

Revolutionize your online presence with the Winning Agent Pro theme. Build your own personal brand and look great in the process. Winning Agent is perfect for showing off your personality, your community, and your real estate listings.

Get the Winning Agent Pro Theme

  • Pingback: Top Tools for Realtors: Six Ways to Increase your Sales

  • Bob Chance

    Excellent information for real estate agents!

    • Richard M. Hartian

      Thanks Bob!

  • Julia Leung

    Awesome tool, love to be in. Please invite me. Thanks.

    • Richard M. Hartian

      Hi Julia, I just sent you the invite…have fun:)

      Rich

  • http://www.BenhamRealEstate.com Jim Quick

    We have been using Pinterest for about 5 weeks now. It’s been very interesting to learn and interact with buyers and sellers on this new social media platform. http://pinterest.com/benhamcompanies/

    • Richard M. Hartian

      Jim, I like your category “Homes Seeking Owners” – how did you get the price in the upper corner…was it added on the image side?

  • http://bobheltonrealestate.com Bob Helton

    Hi Rich,
    Pintrest, sounds interesting. Please send me an invite.
    Thanks’
    Bob

    • Richard M. Hartian

      Hi Bob, just sent you the invite:)

  • Pingback: Top Tools for Realtors: Six Ways to Increase your Sales – Alabama Real Estate Education Blog

  • David

    I would like a Pinterest invite.

    • Richard M. Hartian

      Just sent you an invite David:)

  • http://www.lasvegasmilliondollarhomes.com Nancy

    Social media has become huge the last few years with the introduction of myspace and then (The better version IMO of Facebook). It’s great to see the social aspect of the web growing and maturing.

  • http://www.mswoods.com/Carmel-homes-for-sale-city.htm Mike Woods from Carmel Indiana

    This has motivated me to open a Pintrest account. Hopefully Facebook’s acquisition of Pintrest doesn’t result in the site becoming less user-friendly.

    • Richard M. Hartian

      Thanks Mike, glad I was able to motivate you. So you think it’s a done deal – Facebook and Pinterest?

  • http://MrEdSellsOklahoma.com Mr Ed Alvord

    Thanks,
    Good stuff, and now we know why many people didn’t buy into Facebook! “A better mouse trap is always coming along”!

  • http://www.psapropertymanagement.com Paul Ambrosini

    Great article. Could you please send an invite.

    Thanks

    • Richard M. Hartian

      Thanks Paul, invite sent!

  • Judy Vessels

    Thanks for the step by step instructions. Please send me an invite. I’m excited to get started.

    • Richard M. Hartian

      Hi Judy, just sent you an invite:-)

  • http://www.carlsoncorrea.com Carlson Correa

    Alright Richard, I’m convinced. Send me an invite! :)

    Thanks.

    • Richard M. Hartian

      Carlson, just send you the invite…try one more thing –> a gravatar