Think of it as curb appeal for your business. Your web site is the first thing that many prospective clients notice about you. If it’s amateurish, busy, crammed with small type and lousy pictures, clients will keep right on driving. Your web site is more important than Facebook, Twitter, LinkedIn, or Google+. So if you haven’t given it a good hard look lately (or if you don’t even have your own web site) it’s time for a little self-analysis.
Ask yourself these five critical questions. If you come up short in any area, take action. This is your road map to web site success. [Read more...]