What Your Web Site Says About You (And What You Can Do About It)

What Your Web Site Says About You
Think of it as curb appeal for your business. Your web site is the first thing that many prospective clients notice about you. If it’s amateurish, busy, crammed with small type and lousy pictures, clients will keep right on driving. Your web site is more important than Facebook, Twitter, LinkedIn, or Google+. So if you haven’t given it a good hard look lately (or if you don’t even have your own web site) it’s time for a little self-analysis.

Ask yourself these five critical questions. If you come up short in any area, take action. This is your road map to web site success. [Read more...]

How Much Are You Investing in Yourself? Seven Marketing Ideas to Upgrade Your Business

Seven Marketing Ideas to Upgrade Your Business: Are You Investing in Yourself?

Every time you close a deal, you should be taking a certain percentage of your profits and investing them back into growing your business. What percentage is up to you, and a lot depends on your local business environment. What image are you putting out in the marketplace? Here are a number of low-cost ideas that can pay big dividends in enhancing your image and growing your business. [Read more...]

Personal Branding and You Inc – Is It Working for You?

You Inc. – Is Your Brand Working for You?

Whole books have been written about the concept of personal branding. College courses are taught about it. And we’ve talked about it in other articles, especially as it relates to social media. So is there more to be said on this subject? We think it’s important to summarize some key concepts, so you can evaluate your own brand and do whatever it takes to make it work for you.

For starters, you already have a brand. You are known for the way you make things happen for your clients and your business associates — the things people rely on you to deliver. Personal branding connects your strengths, your passions, and your personality in a coherent image. How you present this combination to the public differentiates you from your competition.

Here are five key components of your personal brand:
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Managing Your Social Media Reputation – Who Are You?

Managing Your Social Media Reputation Who are you

Did you ever go online and Google your own name? You should—you might be amazed at what you’ll find. First of all, you may find nothing at all. This means you have virtually no online presence, and you need to take steps to do something about that. (See our article on using social media to sell homes.) Second, you may find other people with the same, or similar, names. But they are not you. So you need to implement a strategy to polish up your personal brand and give yourself some visibility. Third, you may find some incorrect, negative or unfavorable information. That’s were reputation management comes in. So what is that, exactly, and how should a Realtor do it?

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What is a Gravatar, and Why Should I Have One?

What is a Gravatar and how do I get one?

Should you have a Gravatar? That would be a yes; especially if you intend on making even one little comment on the internet, playing online video games or even voting on American Idol. Why? Because it’s about first impressions, and a Gravatar gives you a chance to make a good one; hopefully one that people remember. Plus, it’s quick and easy. Let’s look at what a Gravatar is, how to get one, and how to do it right.

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