What’s a buffer? According to the dictionary:
- protector against impact: somebody or something that reduces shock or impact or protects against other harm, usually by interception
- memory area: a temporary storage area for data being transmitted between two devices that function at different speeds.
Well, the second definition comes close. Webster notwithstanding, Buffer is a tool that allows you to share articles, pictures, videos and more across all your social media platforms automatically. Or as Buffer likes to say, “automagically.” And magic it almost is.
In prior blogs we’ve discussed in detail the time challenge Realtors face in keeping up with all the opportunities and challenges of a social media marketing strategy. So whenever a new, more efficient tool pops up in our universe, we want to share it with you. What makes Buffer so great?