Does Social Media Sell?

Does Social Media Sell

Yes and no. Or as my college philosophy professor used to say when confronted with difficult questions, “That depends.”

If you mean, “Is somebody going to see my tweet, call me up and make an offer on one of my properties?” the answer is probably “no.”
What social media can do, however, is enhance your ability to attract clients and, in direct and indirect ways, help you sell more, faster, and easier. It can do this in four important ways: [Read more...]

Does Social Media Help or Hurt Your Business?

Is social media good for business? Mistakes that many people make when it comes to using social media.

Is social media helping or hurting your business? If you read this blog regularly, you already know we’re big fans of social media as a tool that Realtors can use to attract new business and burnish their brand. Having said that, there is a big risk lurking out there—the risk that the success of our social media strategy may come at the expense of our personal relationships (and our financial success).

Consider this: I have a client to whom I have not spoken on the phone for more than two weeks. However, I have 47 emails from her in my inbox. What’s wrong with this picture? Maybe nothing. Maybe, on the other hand, something quite profound.

Social media is a tool, not an end in itself. It’s a point of contact, like handing someone your business card or shaking hands at a cocktail party. But it’s what you do after that that counts. Yes, your Facebook page and your Twitter theme should convey your personal brand. But a Facebook “friend” or a Twitter follower does not a relationship make. So it’s time for an assessment. What is the current state of your client relationships?
[Read more...]

How to Maximize Your Facebook Page

How to Maximize Your Facebook Page

We’ve talked a lot about Facebook in previous blog posts. But let’s face it (pun intended), it is the biggest social media platform out there. And it is continually evolving. So how do you evolve with it? Here are three ideas you should implement immediately.

  • Utilize the Timeline
  • Create a fabulous cover photo
  • Make it interactive

[Read more...]

The Ten “Don’ts” of Social Media

The Ten Donts of Social Media

Just because it’s called social media doesn’t mean it’s a tabloid gossip column. The protocols for using social media as a marketing tool mean that, first and foremost, you keep your personal and business communication strictly separate. Facebook, Twitter, YouTube and related media need to express your business brand, not your after-hours alter ego. I’m not saying don’t be you – I’m saying to keep a wall between your professional life and your personal life.

So here’s our Top Ten list of don’ts. If you follow these etiquette guidelines, you can strengthen your electronic marketing strategy and leverage maximum benefits from your social network.

[Read more...]

Facebook Q&A: Managing for Maximum Impact

Facebook Question and Answers

Our readers have questions. And we have answers! Here are a few topics that have come up as a result of recent blogs.

Why should I take time for Facebook?
It’s fun and it’s free. It’s also a great way to build a following. Facebook is today’s version of the water cooler or the coffee break. We all want to know what’s going on, and Facebook is how we find out.

Here’s how this works for you: You get a new listing. You post the scoop on Facebook. A fan who’s been thinking about listing their home sees your post and calls you. Success breeds success.

[Read more...]