Sales That Work
As the old cliché says, “You never get a second chance to make a first impression.” Research tells us that close to 85% of buyers and sellers in today’s market use the Internet to find both information and Realtors. If that’s the case, you should be treating it like an electronic business card. Here are five self-test questions that will help you decide if your web site is doing its job.
[Read more...]
Did you ever go online and Google your own name? You should—you might be amazed at what you’ll find. First of all, you may find nothing at all. This means you have virtually no online presence, and you need to take steps to do something about that. (See our article on using social media to sell homes.) Second, you may find other people with the same, or similar, names. But they are not you. So you need to implement a strategy to polish up your personal brand and give yourself some visibility. Third, you may find some incorrect, negative or unfavorable information. That’s were reputation management comes in. So what is that, exactly, and how should a Realtor do it?