We’ve talked at length about the many ways that social media can help Realtors build their brand and increase sales. The hyperlocal web site is one hot new trend that takes social media into a whole new neighborhood, literally. Simply put, it’s a web site that focuses on a specific zip code, town, or community. What better way to introduce your prospective clients to a place they might like to call home?

Hyperlocal Realtor websites are what’s working in real estate right now. Gone are the days of having a website that covers large metropolitan areas with the idea that a large site can accommodate the needs and diversity of everything and everyone.

Obviously the hyperlocal phenomenon is perfect for attracting the attention of newcomers. But it’s equally important as a community service for people who already live in the neighborhood. Your goal is to become the go-to place for anyone who wants to know about the latest local happenings.

Here are the first five steps you’ll take toward making hyperlocal a part of your marketing strategy:

[Read more...]