Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]
In today’s competitive real estate market, it’s almost impossible to have too many skills in your personal portfolio. One trend we’re seeing is that people who can’t sell their homes are turning them into rentals. And investors are taking advantage of declining prices and low interest rates to snatch up potential rental properties. So good […]
Analytics?? Sounds like something only techno-geeks would be interested in, right? Even though you’re not “selling” directly from your web site, analytics is an important component of your overall marketing strategy. So let’s take a look at the basic concept and what it can do for you.
We don’t need to tell you how tough it is out there. You already know. But that doesn’t mean you should take your toys and go home. Now is the time for you, the savvy Realtor, to think outside the box and apply some creativity to your marketing strategy.
Whether it’s an up market or a down market, the basics are still the same. To be a successful Realtor, you need a few simple tools. While these are all pieces of the overall theme known as good old-fashioned customer service, here are six specific sales tools that belong in your top drawer. I used […]