You’ve made the decision. It’s time to put your home on the market. You’re ready to sign the listing agreement, but that’s only the beginning. Of course you want to maximize your selling price and your profit. And you don’t want to invest a fortune in the process. Here are ten simple, cost-effective steps you can take immediately to show off your home at its very best. [Read more...]
How about a 20% sales Increase?
You’re probably familiar with the popular paperback, 100 Things to Do Before You Die. But maybe you’re not as familiar with the backstory. As it happens, in 2008 one of the co-authors, Dave Freemen, fell and hit his head, causing a concussion. He died from that injury at the age of 47. However, at the time of his death, he had accomplished nearly half of his “100 Things to Do” list. Have you done as well? Do you even have a list? [Read more...]
It’s a terrible truth, but if you want referrals, you’ll have to ask for them. No matter how great a Realtor you are, most clients, even the ones who love you, aren’t thinking about referring you to anyone.
And let’s admit it – we hate asking for referrals. Doesn’t your heart go into overdrive and your hands start to sweat even thinking about asking a client for a referral? We feel like we’re imposing, almost as though we’re pitching some multi-level marketing opportunity.
Why? Because we hate to hear that awful word: NO! And if we don’t ask, we never have to hear it. So let’s get over that, and find some creative ways to get referrals that really turn into new business.
In today’s competitive real estate market, it’s almost impossible to have too many skills in your personal portfolio. One trend we’re seeing is that people who can’t sell their homes are turning them into rentals. And investors are taking advantage of declining prices and low interest rates to snatch up potential rental properties.
So good property managers will be in demand in the days ahead. Perhaps property management is already a part of your company’s services. Or perhaps you have visions of starting your own property management company. In either scenario, you need some key skills that will set you apart from the competition.
Every prospective buyer is look for the perfect home. Not just a home, mind you, but THE home. Finding the perfect home is about as challenging as finding your soul mate. How do you make sure your home has a real shot at being THE home those buyers are going to fall in love with?
First, you need to know that the majority of buyers are looking for move-in-ready properties. Yes, there is the occasional DIYer who wants to buy a fixer-upper at a bargain basement price, but those buyers are definitely in the minority. The key to starting that love affair you’re dreaming about is up to you—buyers will fall in love when they can picture themselves living in your home. You need to create a blank slate, but a very attractive blank slate. Here are ten easy ways to do that. Let’s start inside.
We don’t need to tell you how tough it is out there. You already know. But that doesn’t mean you should take your toys and go home. Now is the time for you, the savvy Realtor, to think outside the box and apply some creativity to your marketing strategy.