Does Social Media Help or Hurt Your Business?

Is social media good for business? Mistakes that many people make when it comes to using social media.

Is social media helping or hurting your business? If you read this blog regularly, you already know we’re big fans of social media as a tool that Realtors can use to attract new business and burnish their brand. Having said that, there is a big risk lurking out there—the risk that the success of our social media strategy may come at the expense of our personal relationships (and our financial success).

Consider this: I have a client to whom I have not spoken on the phone for more than two weeks. However, I have 47 emails from her in my inbox. What’s wrong with this picture? Maybe nothing. Maybe, on the other hand, something quite profound.

Social media is a tool, not an end in itself. It’s a point of contact, like handing someone your business card or shaking hands at a cocktail party. But it’s what you do after that that counts. Yes, your Facebook page and your Twitter theme should convey your personal brand. But a Facebook “friend” or a Twitter follower does not a relationship make. So it’s time for an assessment. What is the current state of your client relationships?
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The Ten “Don’ts” of Social Media

The Ten Donts of Social Media

Just because it’s called social media doesn’t mean it’s a tabloid gossip column. The protocols for using social media as a marketing tool mean that, first and foremost, you keep your personal and business communication strictly separate. Facebook, Twitter, YouTube and related media need to express your business brand, not your after-hours alter ego. I’m not saying don’t be you – I’m saying to keep a wall between your professional life and your personal life.

So here’s our Top Ten list of don’ts. If you follow these etiquette guidelines, you can strengthen your electronic marketing strategy and leverage maximum benefits from your social network.

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