Whole books have been written about the concept of personal branding. College courses are taught about it. And we’ve talked about it in other articles, especially as it relates to social media. So is there more to be said on this subject? We think it’s important to summarize some key concepts, so you can evaluate your own brand and do whatever it takes to make it work for you.
For starters, you already have a brand. You are known for the way you make things happen for your clients and your business associates — the things people rely on you to deliver. Personal branding connects your strengths, your passions, and your personality in a coherent image. How you present this combination to the public differentiates you from your competition.
Here are five key components of your personal brand: