What Your Web Site Says About You (And What You Can Do About It)

Think of it as curb appeal for your business. Your web site is the first thing that many prospective clients notice about you. If it’s amateurish, busy, crammed with small type and lousy pictures, clients will keep right on driving. Your web site is more important than Facebook, Twitter, LinkedIn, or Google+. So if you […]

Why Every Realtor Needs a Killer Website – Mouse Hunting

To say that the Internet has transformed the average Realtor’s universe would be an understatement. Obviously the internet is a superb platform for real estate marketing. The days when a buyer would contact a Realtor either by phone or in person to schedule home viewings are gone for good. The home buyer, with mouse in […]

Six Things Every Good Website Must Have

We’ve talked in previous articles about the importance of web sites to the Realtor’s overall marketing strategy. But if you spend any time at all on the Internet, you know that there are web sites—and then there are web sites. Conventional wisdom says you have about five seconds to capture someone’s interest when they land […]

Hyperlocal Websites – The Future of Real Estate Websites

We’ve talked at length about the many ways that social media can help Realtors build their brand and increase sales. The hyperlocal web site is one hot new trend that takes social media into a whole new neighborhood, literally. Simply put, it’s a web site that focuses on a specific zip code, town, or community. […]