What Your Web Site Says About You (And What You Can Do About It)

What Your Web Site Says About You
Think of it as curb appeal for your business. Your web site is the first thing that many prospective clients notice about you. If it’s amateurish, busy, crammed with small type and lousy pictures, clients will keep right on driving. Your web site is more important than Facebook, Twitter, LinkedIn, or Google+. So if you haven’t given it a good hard look lately (or if you don’t even have your own web site) it’s time for a little self-analysis.

Ask yourself these five critical questions. If you come up short in any area, take action. This is your road map to web site success. [Read more...]

Why Every Realtor Needs a Killer Website – Mouse Hunting

Why Every Realtor Needs a Killer Website – Mouse Hunting

To say that the Internet has transformed the average Realtor’s universe would be an understatement.

Obviously the internet is a superb platform for real estate marketing. The days when a buyer would contact a Realtor either by phone or in person to schedule home viewings are gone for good. The home buyer, with mouse in hand, now does his research in front of a computer, or on a portable device such as a notebook or smart phone. Every realtor needs a killer website, and visual appeal rules. You have to look good from the first click. Here are four important steps you need to take maximize the impact of your internet presence. [Read more...]

Six Things Every Good Website Must Have

Things Every Good Website Must Have

We’ve talked in previous articles about the importance of web sites to the Realtor’s overall marketing strategy. But if you spend any time at all on the Internet, you know that there are web sites—and then there are web sites.

Conventional wisdom says you have about five seconds to capture someone’s interest when they land on your site. Finding you is one thing. Staying with you is entirely another matter. Here are six important things you need to do on your site to make the reader’s visit worthwhile.
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Hyperlocal Websites – The Future of Real Estate Websites

hyperlocal real estate websites how to

We’ve talked at length about the many ways that social media can help Realtors build their brand and increase sales. The hyperlocal web site is one hot new trend that takes social media into a whole new neighborhood, literally. Simply put, it’s a web site that focuses on a specific zip code, town, or community. What better way to introduce your prospective clients to a place they might like to call home?

Hyperlocal Realtor websites are what’s working in real estate right now. Gone are the days of having a website that covers large metropolitan areas with the idea that a large site can accommodate the needs and diversity of everything and everyone.

Obviously the hyperlocal phenomenon is perfect for attracting the attention of newcomers. But it’s equally important as a community service for people who already live in the neighborhood. Your goal is to become the go-to place for anyone who wants to know about the latest local happenings.

Here are the first five steps you’ll take toward making hyperlocal a part of your marketing strategy:

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Websites for Realtors

AgentPress - Realtor Website

When you see “DIY,” you’re probably expecting an article on how to remodel a kitchen. But DIY can also apply to a website, one that you can have up and running by this time tomorrow.

The key to creating your own web site is simplicity. It doesn’t need to be flashy or elaborate. It doesn’t even need to be complete on Day One. Start with the basics and build it gradually. Here are the first steps you’ll need to take.

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7 Ways to Make Your Web Site Stand Out in the Crowd

Building A Great Real Estate Web Site -7 Ways to Make Your Web Site Stand Out in the Crowd

A good web site is central to your overall marketing strategy, isn’t it? So what are the absolute must-haves that will set you apart from your competition and keep your clients coming back for more? While much of this information is written from a buyer’s point of view, the recommendations are just as effective with potential sellers because they will be able to see how you’ll market their property if they list with you.

[Read more...]