We’ve talked in previous articles about the importance of web sites to the Realtor’s overall marketing strategy. But if you spend any time at all on the Internet, you know that there are web sites—and then there are web sites.
Conventional wisdom says you have about five seconds to capture someone’s interest when they land on your site. Finding you is one thing. Staying with you is entirely another matter. Here are six important things you need to do on your site to make the reader’s visit worthwhile.