7 Ways To Create Instant Interest with Instagram

Ready for an overused joke? Someone posted this news note on Facebook recently about the potential merger of YouTube, Twitter, and Facebook. The new entity will be called YouTwitFace. Something tells me that not everyone, Realtors included, is taking social media marketing seriously. But maybe you should. The introduction of Facebook’s Instagram app (in case […]

Does Social Media Sell?

Yes and no. Or as my college philosophy professor used to say when confronted with difficult questions, “That depends.” If you mean, “Is somebody going to see my tweet, call me up and make an offer on one of my properties?” the answer is probably “no.” What social media can do, however, is enhance your […]

Stop Wasting Your Time. Turn Your Next Open House into a Client Bonanza.

We’ve already given you some tips about setting the stage for a successful open house. But that’s not the whole story. An open house where nothing happens is roughly equivalent to spending an afternoon in solitary confinement. If this has ever happened to you (or if you want to make sure it doesn’t) follow these […]

How to Adapt to Today’s Housing Market Conditions

You’ve heard all the buzz words—“picking up,” “stabilizing,” “back to normal.” Really? How much of this is reality and how much is just wishful thinking? For those who have been slogging through the doldrums for the past five years, we hope this optimism is justified. True, the housing market is slowly crawling back in some […]