Get a Head Start on the Year with Your Personal “SWOT” Analysis

Get a Head Start on the Year with Your Personal “SWOT” Analysis
For years successful companies have used the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate themselves and develop strategies for moving ahead. But this exercise is not just useful for corporations and businesses. You can use it to develop your own strategic growth plan for the year ahead. Here’s how:

The secret is to look at yourself as if you were a company. It’s called “You, Inc.” and a new year is a great time to take an in depth look at yourself, your market, and your competitive environment. The analysis comes in four parts: [Read more...]

Personal Branding and You Inc – Is It Working for You?

You Inc. – Is Your Brand Working for You?

Whole books have been written about the concept of personal branding. College courses are taught about it. And we’ve talked about it in other articles, especially as it relates to social media. So is there more to be said on this subject? We think it’s important to summarize some key concepts, so you can evaluate your own brand and do whatever it takes to make it work for you.

For starters, you already have a brand. You are known for the way you make things happen for your clients and your business associates — the things people rely on you to deliver. Personal branding connects your strengths, your passions, and your personality in a coherent image. How you present this combination to the public differentiates you from your competition.

Here are five key components of your personal brand:
[Read more...]

Top Tools for Realtors: Six Ways to Increase your Sales

Whether it’s an up market or a down market, the basics are still the same. To be a successful Realtor, you need a few simple tools. While these are all pieces of the overall theme known as good old-fashioned customer service, here are six specific sales tools that belong in your top drawer.

Increase Your Sales

I used them during my sales career. It enabled me to be the top sales person in my office. It also made earning a healthy living possible.

[Read more...]