Are you active on social media but not seeing the results you’re hoping for yet? Social media is a fantastic tool for real estate professionals to connect with clients and promote their business. Unfortunately, most agents aren’t taking full advantage and making the most of their social media presence. After all, there are countless ideas for posts that can grow your business. If you’re ready to take your social media game to the next level, read on for 12 easy social media ideas for realtors!
Giveaways and contests
Instead of having just a one-time-only event, you can host a monthly or weekly giveaway. This could be something as simple as a gift card, branded shirts, event tickets, etc. Pro tip: team up with local businesses to reach both of your networks and build your social media presence. You can also organize contests to engage your subscribers. Who can grow the best vegetable garden? Whose Christmas light display shines the brightest? Who has the most adorable family pet? People love to show off and get inspired – and everyone loves a prize!
Questions and answers
Want to know how your subscribers feel about a recent local development? Ask them. This could lead to an interesting discussion, and additional opportunities to be seen as the go-to local expert. Open the floor to answer questions, too. Show off your real estate expertise by inviting your subscribers to post their real estate questions and answer them promptly. Polls and quizzes are also extremely popular on social media. They’re fun, easy and drive engagement on all your favorite social platforms. You can ask questions to gain insight into your audience’s interests, get feedback on your work, grow your contact database and entertain at the same time!
Social media isn’t just another place to dump your listings. The real value of social media is that it facilitates social discussions. It makes it possible to speak to people directly, build relationships and create trust in your personal brand. You should make your listings no more than 15% of all your social media posts, so as not to get too boring. Prioritize listings that are particularly good deals and share price reductions to get some extra eyeballs on them. Beyond photos, you can share virtual open houses with recorded walkthroughs of your listings.
When someone buys a home, they are also buying the neighborhood. So it’s important to highlight the best features that your listing’s neighborhood has to offer. Is there a new athletic field, dog park, or public garden in the area? What makes your city unique? Are there any unique monuments, hiking trails or landmarks that everyone should experience? Any amazing restaurants or a farmers market you recommend? Sharing historical photos is another fun idea – especially with before and afters of the same street view. Promote your community with a sense of pride and get people excited about it!
Local business collaborations
As a real estate agent striving to become a hyperlocal expert, an effective way to embody that is to feature local business owners in your posts. Include a short blurb about their services, a short interview with the owner, their address and service hours. If some of those local businesses offer services or products related to home improvement, even better! This will demonstrate that you have local connections, are involved in the community, and it will connect customers to other great local businesses.
Real estate milestones
Are you celebrating your 5th anniversary as a real estate agent? Did you sell your first 100 properties? Did you recently welcome a new team member? Share those milestones! Did one of your clients sell their home and purchase a new one? Share that story too! Buying and selling homes are major life experiences that deserve recognition and those types of posts are fun for the audience too.
Real estate relies heavily on customer service and those happy customer testimonials are some easy social media ideas. Theyprovide evidence of your skills as a real estate agent and make it easier for its readers to trust you more. You can even speak directly with clients on a live video to give insight to your other prospective clients about what to expect. Did you help one of your clients get the home of their dreams? Share it!
Home appliance reviews
We all know how hard it is to decide on that expensive new appliance… Share a video and short review of the latest must-have smart appliance for your home. People who are looking to purchase that top-of-the-line fridge, oven or blender will engage with and share your post, growing your audience.
Humanity and authenticity are two of the most appealing qualities in any profession. Find opportunities to share personal stories with lessons you’d like to pass on to your followers. Record a vlog in which you answer a common real estate question, or even just short highlights of the latest real estate training you’ve received. For example, illustrate what the typical day of a real estate agent looks like. Showcase common pitfalls that clients need to be wary of when buying or selling a new home. You can also use your platform to bring attention to causes that you support.
Landscaping and design tips
First-time home buyers are likely also first-time landscapers. Give them a hand by offering gardening advice to help spruceup their spaces. Share interior design ideas and decorating tips with your audience, too. This is a great way to show selling clients what trends and buyers are looking for and what types of other listings are selling successfully. Homeowners are also always on the lookout for new ways to increase their home’s value and appearance. Spend some time curating your own renovation inspiration photos, then share them on all of your social media platforms.
Real estate terminology
One of the most useful and easy social media ideas is simply defining some terms. As a real estate professional, you are accustomed to all the real estate vocabulary and acronyms. However, it’s likely quite new to many of your clients. Posting a handy vocabulary word and definition every once in a while is a great way to provide value for home-buyers as they navigate the market.
Inspiration for new agents and buyers
Remember how much content you read up on while becoming a real estate agent? Expand your sphere of influence by posting relevant content and becoming a resource for real estate students. And on top of that, you can inspire first-time buyers! Get them excited and ease their fears with tips on how to find their dream home. You could even add a call to action that takes your prospects to a landing page where they could download a first-time buyers guide.
Do you have any other easy social media ideas that we missed? Share your favorite things to post on on your social channels with us in the comments below!