Your website is one of the best ways to generate leads in today’s digital world. With that in mind, here are 14 different ways of maximizing your real estate website so that it’s doing the work you expect it to.
1. Have a strong call to action. Your website should indicate what action you want visitors to take, such as requesting more information about homes you have listed or to contact you about selling their house. This call to action needs to be clearly written, easy to find, and to the point. Be straightforward—tell visitors what action they should take.
2. Keep contact forms short. Studies have shown that the more fields they have to fill out, the more likely visitors won’t fill out the form at all. Keep it as short and simple as possible: first and last name and email address may be all you need, so don’t ask for more.
We recommend Gravity Forms because they are easy to use and work
3. Proofread. Don’t skip this step. Your website will generate far fewer leads if it’s full of typos and grammatical errors. People do pay attention to those, and a website that isn’t polished is not reaching its max potential as a client recruitment tool.
4. Don’t let your website go stale. Search engines like Google check how often websites have been updated. Keep your site updated on a regular basis to keep it on the first page of search results. Having a blog is a good way of doing this. Keeping your online listings updated is another good way you can do this.
See what we learned when you let your website get stale
5. Have multiple landing pages. The more landing pages you have, experts say, the more likely it is that you’ll get quality leads from your site. Use different landing pages to test different looks and text to see what works the best.
6. Have a video. Surveys have shown that including videos on your landing page can improve lead conversion. This may not always be true, but it is something that should be tested to determine if it maximized your website’s potential. Many Realtors either have a short introduction video or a video slideshow showcasing some of the top properties they’ve sold.
7. Carry your branding across the entire site. Branding doesn’t just mean your logo—it includes everything that makes your real estate agency unique and different from every other agency out there. It includes the fonts you use, the colors you’ve selected, and even how you arrange things on your page.
8. Prominently display your contact information on every page. You want people contacting you about the properties you have listed, so make it easy for them. There should be no issue finding your address, phone number, and email address.
9. Make your site easy to navigate. Customers are most likely on your website for one of two reasons: to find your contact info and to look at the properties you have listed. Make it easy for them to find both of these things by simplifying your navigation.
We built the Winning Agent Pro real estate theme to give you visability
10. Place social media links in an obvious, easy to find place. People may not visit your website regularly, but they may see your posts on Facebook or Twitter. Make sure visitors can easily subscribe to your social media. Then, more importantly, use social media to get your properties out there.
11. Use SEO. Look for the keywords that best describe your business and the locations you serve, then make sure they’re included in your website text in a natural way. Not sure what SEO is – here are three some quick tips. 3 quick SEO tips for Realtors
12. Going along with #11, make sure your website is written for people who want to buy and sell their homes, not for search engine robots. Keywords need to sound natural, and you don’t want to be repetitive or go off-topic just to use some of those keywords. Use only legit SEO techniques.
13. Be visual. Selling homes is all about getting people to see the property so that they will fall in love with it. No one is going to have their breath taken away by a description of a bathroom, but they may find a picture or two of that bathroom simply stunning. Learn how to take better photos of your listings.
14. Have a responsive website that adapts to tablets, smartphones, and other platforms. People often pull up listings on their smartphones when they see a property for sale. Make sure your website looks great on that small screen.
And to that last point, if you do not have your own responsive real estate website, we can help you with that. Here is our demo of what we believe is an amazing, responsive real estate website.