If you’re caught in a sales rut and are looking for innovative real estate marketing ideas, we’re here to spark some creative genius. This year give your marketing plan an overhaul and introduce some new methods.
Innovative Real Estate Marketing Ideas for the Coming Year
1. Update Your Website
A functional, easy-to-navigate real estate website will not only help your clients find their ideal homes, but it will also boost your credibility as a real estate agent. Professional websites illicit a sense of reliability, competence, and expertise. Treating your site to a facelift could be one of the best ways to revamp your real estate business this year.
But where are you supposed to find the time in your busy schedule to build a stunning website? And isn’t a professional website cost-prohibitive? Don’t fret. We’ve created affordable, all-in-one real estate website solutions that make listing available properties a breeze. At WinningAgent, our user-friendly interfaces work with IDX integration to seamlessly highlight available properties, link to the MLS, and help your clients find the home of their dreams.
Choose from several stunning website designs, themes, and website building options to suit your growing real estate business.
2. Try Experiential Marketing
You already know that you’ll get more leverage out of face-to-face contact with potential, current, and former clients than you will through emails and online marketing. Why not combine some valuable face time with a hobby or interest you love? Experiential Marketing combines your passions offline with your real estate business. By integrating the two, you’re sharing your interests with others while also getting your name and your business out into the world.
Even better? A recent study found that participants are more likely to share your information, your business, and their experience on social media. Therefore, experiential marketing is truly one of the best, most cost-effective ways to reach new clients.
Not sure where to begin? Here are a few suggestions from our friends at The Close:
- Organize or host a walking tour of a historic neighborhood, building, or other location in your local area.
- Host an educational seminar about real estate buying, selling, and refinancing.
- Throw a wine or beer tasting event at a local bar, microbrewery, or vineyard.
- Organize a day to serve at a local nonprofit, clean up a park or open space, or give back to the community in some way.
- Host a mixer or networking event for first-time buyers, sellers, or new real estate investors.
- Invite a local decorator or interior designer to teach a beginner course in decorating and design for homeowners and sellers.
- Set up a sporting event, encourage local participants to join, and provide a free meal afterward.
3. Contact the Media
Being quoted in a reliable media source gives you instant credibility. And getting your name in the local news outlets is easier than you might think.
Have a blog or email marketing piece that readers responded to particularly well? Why not submit it to a local newspaper, contact your local television news or tourism channel, or send it to local magazines?
These outlets are always looking for a fresh story that will engage audiences. By providing them with your real estate expertise free of charge, you’re helping them engage readers or viewers. At the same time, you’re establishing yourself as a local real estate expert and reaching countless new potential clients.
Find the editors and new managers of your local news stations and publications, and contact them often.
4. Put Yourself on Camera
The marketing world is changing, and you have to change along with it. Video marketing is all the rage, and you’re missing out on an entire population of young homebuyers if you fail to adapt.
Here are some popular video marketing ideas:
- Conduct live social media interviews with real estate experts.
- Post video tours of available properties.
- Host a weekly video blog explaining and examining different parts of the home buying, selling, and investing process.
- Post video interviews with buyers who have just closed on a home. The joy is contagious!
In the end, it’s all about building a personal relationship with the viewer. By getting your face in front of the camera, you’re establishing familiarity with clients, and they’ll start to feel like they know you personally. And when they’re ready to buy or sell a home, your face will be the first one that comes to mind.
5. Volunteer in Your Community
Giving back to your community has so many great benefits. Not only do you get your name and face associated with philanthropic causes, but you’ll also see and understand the deeper needs in your area.
This step is a little tricky because volunteer efforts should come from an authentic place – a desire to give back. Volunteering can be an effective marketing strategy, but it’s also deeply rewarding and can give you a new perspective on life.
Additionally, by immersing yourself in your community and helping those less fortunate, you’re also building relationships. And you never know when those relationships will lead to a business opportunity.
What Are Your Best Real Estate Marketing Ideas?
Tell us what you think! Have you discovered real estate marketing ideas that work well for your business? Will you be trying some of our suggestions this year? We want to hear about it! Drop us a line in the comments or share your tips with us on Facebook or Twitter.