As a new real estate agent, leads aren’t going to magically fall into your lap. You have to put in the work to get clients – and then keep working to get great referrals. If you’re looking for new ways to find incredible clients, look no further. WinningAgent is here to help.
New Real Estate Agent: Leads to Get Your Business Rolling
Say goodbye to cold calls and door hangers. Here are seven new real estate agent leads that really work!
1. Reach Out to Family and Friends
After earning your real estate license, your first step should be reaching out to family members and friends. Even a simple, “hey, I just got my real estate license, so please send business my way” message can generate leads.
While sending a mass email is certainly the most time-efficient way to notify your friends and family of your new business, personalized, hand-written notes are even better. Consider blocking off a morning, getting out your address book (or opening up the contacts on your phone, for you youngins), and making some personal connections.
2. Embrace Professional Networking
There are countless real estate networking groups throughout the nation. A simple online search for “real estate networking events near me” will likely give you dozens of options. As a new real estate agent, you might feel intimidated at the prospect of being in a room with seasoned professionals. But remember: they all started as new agents, too.
Attending these events doesn’t just allow you to learn from other agents. It also gives you a chance to make personal connections with real estate professionals in your area. Who knows? You just might impress someone who can help catapult your career!
3. Get Active on Social Media
If you want to be competitive in today’s real estate market, you have to embrace social media. Period.
Put yourself and your business on as many platforms as possible. Use tools like live video, hashtags, and local community pages to widen your reach.
Using social media management software like those listed here can save you precious time while getting your face in front of your intended audience.
4. Partner with the Chamber of Commerce
Consider joining your city’s chamber of commerce, which exists to support local small businesses. You will pay a small annual fee, but it’s worth the cost. Chamber of commerce events include networking opportunities, advertising, and connections with other local business owners.
Joining your local chamber of commerce will help you network with other businesses in your area while increasing your name recognition in the community.
5. Sponsor Local Events or Activities
The old adage “you have to spend money to make money” is definitely true for new real estate agents. Leads don’t come for free.
One way to get your name into the community is to attend, host, or sponsor local events and activities. Local organizations, businesses, churches, and schools are always looking for financial partners to support their events.
In many cases, donors will get advertising in return. You can also volunteer at these events, allowing you to meet community members and make valuable face-to-face connections. The next time one of those people needs a real estate agent, they’ll likely remember your generosity!
6. Reach Out to FSBOs
This marketing strategy is used by new and experienced Realtors alike. Many homeowners trying to sell homes themselves often end up frustrated, with their properties sitting on the market much longer than average.
Reaching out to these FSBO sellers can be a great way to generate business. Once they are fed up with selling on their own, they may be receptive to hiring an agent – you!
7. Pay for Leads
Paid lead generation tools can be effective, especially for new agents. You shouldn’t rely on them entirely, but they are a useful supplement to your business. Real estate agents pay a fee (either a flat fee or a portion of their commission) to the lead generator program in exchange for the names and contact information of potential clients.
Paid leads can be lucrative, but finding the right lead generator tool is critical. Our friends at The Close have some helpful tips in this blog about which ones to choose – and which ones to avoid.
Are you a new real estate agent? Or an experienced agent with advice on lead generation? Share your ideas in the comments!