Hashtags: the often misunderstood and misused technical tool. Those of a certain generation (myself included) remember them fondly as “pound signs” or “number signs.” Alas, the changing years bring about changing trends, and the year 2007 transformed this one tiny symbol into a social media necessity. If you know how to use these tricky little […]
Are Cold Calls, Mailers, and Emails Still Worth the Investment for Realtors?
Any real estate agent who has been in the business for a decade or more will tell you the dreaded cold call used to be a necessary evil. Today, in a culture where the home phone is all but extinct, and consumers find more information online than in print, are cold calling and mailers still […]
7 Reasons Hiring a Real Estate Agent is Worth the Cost
It’s something Realtors hear all the time: “Do I really need a Realtor? Is hiring a real estate agent worth the cost?” After all, Google offers a treasure trove of information, forms, and advice, so why can’t you close your real estate transaction on your own? We are here to tell you that hiring a […]
How Nimble Software is Changing CRM
Today’s business owners, sales teams, and marketing managers face ever-changing challenges. Rapidly transforming technology means client interactions, product marketing, and data analysis all move at the speed of light. Failure to adapt to this fast-paced marketing world means losing out on potential clients. In an online atmosphere where social media and email interactions are critical […]
Real Estate Customer Relationship Management: Balancing Time Management and Client Demands
If you’ve ever taken a marketing course or listened to a marketing talk, chances are you’ve come across the term “Customer Relationship Management” or “CRM.” Whether in real estate or another business specialty, customer relationships are at the crux of a successful marketing strategy. Perhaps the most important piece of CRM is client communication. You […]
7 Ways Real Estate Agents Can Ensure Sales Success
Every real estate agent hopes for success. The definition of success varies from person to person: it could be larger profit margins, more sales, more buyers, more training, owning your own real estate group, or a combination of these. In a profession saturated with talent, how can you make yourself stand out? How can you […]