Every real estate agent hopes for success. The definition of success varies from person to person: it could be larger profit margins, more sales, more buyers, more training, owning your own real estate group, or a combination of these. In a profession saturated with talent, how can you make yourself stand out? How can you […]
How a Social Media Marketing Strategy Can Increase Your Business
A social media marketing strategy is a cost-effective and easy way to spread the word about your products and services. But the social media marketplace is saturated with entrepreneurs trying to get their piece of the proverbial pie. How can your business cash in on social media marketing and make an effective campaign strategy? […]
Millennial Home Buying Trends and Your Marketing Strategy
Yes, there are millennials buying homes. Lots of them. Here’s how you can understand this generation and tailor your real estate strategy to fit their needs. There’s a rumor going around that men and women of the “Millennial Generation” (generally defined as people born between the early 1980s and the early 2000s) aren’t interested in […]
First-Mover Strategy for Real Estate Agents: Why Being First Matters
“The early bird gets the worm” (or gummy bear). Let’s face it: you already know that being first is essential, both in marketing and in life. As humans, we inherently recognize that those who innovate and those who make the first move are the ones who see the most success. The first-mover advantage In marketing, […]
Why Your Business Needs a Blog
If you’re a real estate agent and you have a website, you should have a blog. I know what you’re thinking: “What is a blog? Isn’t that something teenage girls use to write makeup tutorials or Millennials use to document their backpacking trips through Europe?” Well, that’s how blogging—or “web logging”—began, but they have become […]
Professional Websites Mean Better Business for Real Estate Agents
Real estate is a hard business. Anything that can make your life easier as a Realtor is well worth the investment. One of the best and most effective ways you can market yourself and your business is through a professional, well-organized realty website. These days, websites, social media interactions, and blog posts are just as […]