Do real estate agents really need a website? Consider this: nearly all home buyers begin their home search online (95%, according to a recent National Association of Realtors study). If your website can capture their attention, you stand a good chance of earning their business. But how can you build an eye-catching website? Aren’t real […]
What is Real Estate CRM? Why Customer Relationship Management is Important
First things first: what is real estate CRM, or Customer Relationship Management? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with […]
7 Ways to Revive a Stale Listing
Few things in real estate are more frustrating than a stale listing. You put in hours upon hours of work advising the seller, organizing photo shoots, and setting up marketing. But the house goes on the market, and then…crickets. What can you do when a listing isn’t getting the attention it deserves? Read on for […]
Why You Don’t Need a Real Estate Website Designer
It’s not a secret: a great website means better business. But do you need a real estate website designer to create your site? Or can you design an exquisite website on your own? We’re showing you how you can save money by creating your own real estate website – all without compromising quality. Why Real […]
5 Easy Xeriscaping Ideas for Your Home
We all know curb appeal is important. And what’s more appealing than beautiful landscaping? However, with draughts spreading across the country and water conservation becoming increasingly important, are large green yards really the best option? Or should more homeowners consider xeriscaping? Contrary to popular belief, xeriscaping doesn’t have to be boring. Keep reading to learn […]
Building the Best IDX Website
What real estate agent doesn’t want more business? If you want to increase sales and build your network, a real estate website is vital. But not just any real estate website will do. The best real estate websites have tools that allow MLS access directly from your homepage via IDX integration. Read on to learn […]