Social media is widely regarded as the most important marketing tool for realtors. If you think about it, just about everyone uses it in some way. And whether or not you’re active online personally, you would be silly not to take advantage of social media for your business. As a real estate agent, there are […]
AI in Real Estate
As real estate experts, it’s important to look ahead and plan for the future of this industry. Artificial intelligence (AI) is gaining prominence in many facets of our lives – and it has the potential to transform real estate, as well. While we never know what the future holds, we can look at current trends […]
5 Ideas for Better Real Estate Networking
As you know, success in the real estate industry requires strong networking skills. Real estate networking is aimed toward generating leads and growing your business. The more people you know, the more houses you sell, of course. But in this saturated field, how can you manage to have an edge over the competition, who is […]
What You Need to Know About REITs
Diversification, recurring income, capital appreciation and inflation protection – just to name a few. These and more reasons are drawing more and more Americans to invest in REITs. A real estate investment trust or REIT is a company that owns, operates, or finances income-generating real estate. Established by US Congress in 1960, REITs are modeled […]
6 Features of a Successful Realtor Website
Just as they do in real life, first impressions can make or break your potential to generate leads online. The best real estate websites have the perfect balance of form and function to convince visitors they’ve come to the right place. Beyond that, well-crafted realtor websites are more than just advertising platforms. They are essential […]
4 Considerations When Buying a Vacation Home
In the past few years, we’ve seen the housing market change dramatically across the country. With historically low interest rates, more work-from-home options and desire for more space, the demand for not just primary, but secondary residences has sky rocketed. More people than ever are buying vacation homes, with the intention of holidaying themselves, as […]