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Go Viral! How To Expand the Reach of Your Real Estate Listings
With just two showings during the first three weeks of listing her client’s property in Spring, Texas, Realtor Jessica Arnett did what any real estate professional would do: she donned a panda costume and photobombed a second photoshoot of the suburban home. The whimsical slideshow, which debuted in June, features the panda lounging in the […]
The Rise of Facebook Live: 4 Ways Realtors Are Using Live-Streaming Video to Market Properties and Build Their Brand
Have you taken a glance at your Facebook newsfeed lately? Video has taken over. Step-by-step recipe clips, Buzzfeed comedy sketches, paid commercials, and, of course, those adorable clips of your friends’ pets. The rise of video on Facebook isn’t coincidence. It’s central to Mark Zuckerberg’s long-term vision for the world’s largest social media platform. The […]
How To Make Your Blog Writing Sizzle in 10 Simple Steps
Let’s face it. Blog writing can be a difficult, tedious process. But it doesn’t have to be this way, if you learn the tricks of the trade. Obviously, your clients are not expecting Hemingwayesque literary writing. However, solid writing does reflect positively on your real estate business, and it keeps clients and prospects much more […]
7 Creative (and Free) Ideas For Making Your Virtual Tours Stand Out
“Most agents think virtual tours are an automated slideshow of pictures. Why would anyone want to see that? These are the exact same photos the person just saw!” This comment by a home shopper on Reddit sums up how people—especially Millennials—feel about today’s version of the “virtual tour.” Most online tours, even on major sites […]
WordPress Primer: How To Build a World-Class Real Estate Website in Five Easy Steps
When software programmers Mike Little and Matt Mullenweg launched their WordPress blog platform in 2003, neither realized the impact their creation would have on the global Web community. Their goal was to create an elegant, well-designed, stable, reliable, and low-cost (or free) personal publishing system for the masses. The end result is so much more. […]