An estimated 99% of all homebuyers now begin their home search online. Real estate websites are more important than ever in this technology-driven culture. Real estate agents with effective and well-maintained websites will have a more substantial online presence, reach more clients, and close more deals than agents without.
There are several characteristics that make a real estate website great. Chief among them is a way for prospective and existing clients to conduct a home search directly from your site. IDX integration makes that possible. Adding an IDX tool to your site creates a one-stop-shop for owners and buyers to find information about you and your business, access important links, read informative articles on your site, and search for properties, all without clicking away from your website.
How can you integrate IDX technology into your page? What’s the best real estate website builder with IDX integration? Here at WinningAgent, we provide all the tools you need to make your real estate website the best in the business.
What is IDX Integration?
The Internet Data Exchange, or IDX, is a system designed to help individual websites access the multiple listing service (MLS). That is, IDX programs allow users on your website to search MLS listings just as they would from more prominent real estate search websites.
The National Association of Realtors closely controls IDX programs, ensuring the information included on your website is accurate and relevant. In fact, IDX is consistently more up-to-date than large search sites like Zillow, Realtor.com, and Redfin. That’s because IDX gets its information directly from the MLS. In contrast, other search sites rely on various tools, including brokerage syndication.
When you incorporate IDX tools into your real estate website, you provide your clients with the most accurate data.
For more information about IDX integration, check out this article.
How IDX Integration Boosts Your Business
As mentioned above, IDX is more accurate and reliable than the nation’s leading real estate search sites. That’s because IDX programs receive their updates directly from the MLS, showing property statuses in real-time.
That gives you and your business an advantage. When clients visit your website, they will find:
- A beautifully-designed, visually-appealing site
- An easy-to-navigate site
- Information about you and your brokerage, including your specialties
- Helpful content about buying and selling homes
- A way to search for properties directly from your site
When all of these elements come together, it makes for a valuable website for current and potential clients. The more beneficial your site, the more comfortable and confident your clients feel about your ability to represent them. Comfortable clients are more likely to spread the word about you to friends and family, earning you even more business.
Plus, a great website will increase your ranking on search engines like Google, making your business easier to find for potential clients in your area.
Why is WinningAgent the Best Real Estate Website Builder with IDX?
At WinningAgent, we know real estate. We work hard to be the best real estate website builder with IDX integration, making it easy to boost your real estate business.
We offer several real estate themes for busy agents who don’t have time to hassle with website design. Choose a WinningAgent theme on its own, which allows you to fully customize your site. Or, let us do the heavy lifting for you with our Real Estate Website Package. With this package, all you’ll have to do is manage your content. We do the rest, including setting up your IDX search tool.
Our website pros can also set up IDX integration tools on your behalf.
Don’t spend your precious time struggling with website design. Using WinningAgent’s real estate-specific website themes, IDX integration tools, and website design services frees you up to do more of what you love.
Our Favorite IDX Product
For clients who already have a WinningAgent theme or another real estate-specific website, we recommend including an IDX integration product. We’ve done the research; IDX Broker is the best choice for your real estate website.
IDX Broker offers several products designed to fit every budget and every business. Whether you’re a large-scale brokerage with a powerful website or an individual agent who simply wants to incorporate an IDX search tool onto your homepage, IDX Broker has you covered.