Websites are an integral piece to professional success. Your website can make or break your real estate business. How can agents create the best Realtor website without spending too much time or money? We’re breaking down five ways to create a great real estate website.
5 Ways to Have the Best Realtor Website in the Business
Because real estate websites are vitally important, yours needs to stand out from the crowd. Here are five ways to make yours the best Realtor website in the business.
1. Be Informative
Potential, current, and past clients all have one thing in common: their time is limited and valuable. Your website should have plenty of information, making it worth your clients’ time.
What content you include on your site is entirely up to you. You might provide regular updates on the local housing market, local events, or broad-stroke real estate buying and selling information. Whatever you include, make sure it’s accurate, reliable, and valuable to your readers.
Start by creating a blog section, where you can share information about the home buying and selling process, what your clients should know about you and your brokerage, and any other information that might be helpful. The more value your clients find on your website, the more time they’ll spend exploring it.
2. Be Relevant
The best Realtor websites contain updated and relevant content. That means the website should be updated regularly to highlight changing housing market trends, financing trends, and other time-sensitive information.
An outdated website can damage your business in two ways.
First, readers see the outdated information as an indicator that you aren’t up on current trends. Real estate is a profession based on trust and expertise. An outdated website could cause potential and existing clients to doubt your knowledge and experience. And we don’t need to tell you that doubt is disastrous to your business.
Second, an outdated website can impact your search engine rankings, known as search engine optimization or SEO. An outdated website tells Google and other search engines that your site isn’t active, meaning it is less likely to appear on the first or second page of search results. That means you’ll have fewer visitors to your site, leading to fewer clients and less business.
Bottom line: keep your website updated, keep it relevant, and prove to your clients that you’re on top of changing real estate trends.
3. Make It Easy to Navigate
If you want users to stay on your site longer (which leads to better SEO, better client retention, and better business), you need to make it easy to navigate.
Users should be able to go to your homepage and quickly access necessary information: resources, information, MLS listings, and other pages as needed. If it takes more than a few seconds to find what they’re looking for, your users will leave your website.
To be the best Realtor website, you must focus on user experience. Starting with a real estate-specific website can give you a good head start. Check out our selection of ready-made themes to get you started.
4. Have It Professionally Designed
Having a great real estate website requires time (something many real estate agents lack) and professional website-building experience. If you don’t have the time or the know-how to build and maintain a real estate website, you’re not alone.
We know real estate websites are vital to a thriving business. But you’re already working hard to respond to clients, show houses, and close deals. Who has time to update websites and create user-friendly online experiences?
If you want the best Realtor website, you might have to call in the pros. Start with a real estate website theme that is pre-designed for success. Then, consider hiring someone who can regularly update and maintain your website to ensure accuracy and efficiency. Investing in your website’s functionality and appearance is incredibly worthwhile.
5. Make Sure It’s MLS-Enabled
Every real estate website should have a way for users to search the MLS without leaving the site. There are plenty of programs that allow agents to integrate MLS search functionality into their websites. Read this blog to learn more about this process.
Your clients want a one-stop-shop where they can learn more about the home buying and selling process, access the most relevant housing market information, and search available properties, all without hopping from one website to another. Adding an MLS search function to your website gives your clients what they want. And happy clients are more likely to stick around for the long haul.
Are you ready to create the best Realtor website in the business? Our selection of eye-catching, easy-to-navigate real estate themes are ready to take your business to the next level.