Are you looking to get ahead in your real estate business? Do you want to stand out from the competition and show that you are an expert in your field? Then it’s time to build a real estate website.
Even if you have a website already, revamping your real estate site can breathe new life into your business.
Keep reading to learn why you need a website and how you can build a real estate website without spending tons of your precious time and money.
Why You Need a Real Estate Website
Real estate-related Google searches have increased 253% over the last four years. It’s nearly impossible to be competitive in today’s real estate market without a strong online presence. Without a website (and social media interactions), you risk missing out on new leads and new clients.
Your website is the face of your business. Buyers often visit your site to learn more about your expertise and experience. In essence, your website is your résumé that potential clients use to decide whether or not to hire you.
When you build a real estate website, you create your brand. It’s a way to highlight your experience, knowledge, and personality. Your website can draw in new clients, educate current clients, and give previous clients a place to leave testimonials and brag about your excellent customer service.
Finally, your website can provide valuable insight and information for potential and current clients. Buying or selling a home can be overwhelming. Even if you explain the entire process to your clients in detail, they’ll likely need reminders along the way. Your website can be a hub for everything your clients need: relevant paperwork, checklists, advice on creating curb appeal or decluttering for sellers, what buyers should look for while touring a home, lending options, and more.
Use your website to both educate your clients and establish yourself as an expert in your field.
What to Include on Your Website
It’s not enough to simply have a page with a headshot and a bio. Your website should be a valuable resource that potential and current clients can use to make their home buying or selling process easier.
Your site should include:
- A clean look with easy-to-navigate pages.
- Information about you, your business strategy, and how your expertise and experience set you apart. Include how long you have been in real estate, what areas you are most familiar with, your niche (if you have one), and why clients should choose to work with you.
- Resources and information for buyers and sellers, including regular blog posts. This could include cleaning and staging information for sellers, checklists for buyers to use when viewing a home, or details about the closing process.
- An IDX integration search option to give clients easy access to MLS listings.
- List of current and recently sold properties you represented.
- Lead generation options, including a “contact” page and areas for readers to input an email address or phone number.
Don’t Have Time to Build a Real Estate Website? Let Us Help!
There’s no denying that real estate agents are extremely busy these days. If you’re spending your days writing contracts for buyers and sifting through contracts with sellers, it can be tough to find the time for marketing. If you don’t have time to build a real estate website, you’re not alone.
Luckily, we can help.
Website design doesn’t have to be expensive or time-consuming. All-in-one real estate-specific website themes allow you to create a beautiful website in no time. Check out our theme options, each complete with customizable pages and IDX integration. Get the professional look you need at a price you can afford.
At Winning Agent, we can even set up your website for you. Before we can create your site using your chosen real estate theme, you will need to register your domain name and connect with a website host. This is a simple process; there are multiple hosting sites to choose from. If you intend to use IDX Broker, our recommended IDX integration system, you must purchase an account before creating your website.
Once you have your domain name and host set up, simply provide us with your selected photos, content, and login information, and we will take it from there. Winning Agent makes it easy and affordable to build a real estate website that you will be proud to share with your clients and colleagues.
You’re just one click away from a professional, user-friendly real estate website that will take your business to the next level. Contact us today to get started!