Today’s business owners, sales teams, and marketing managers face ever-changing challenges. Rapidly transforming technology means client interactions, product marketing, and data analysis all move at the speed of light. Failure to adapt to this fast-paced marketing world means losing out on potential clients. In an online atmosphere where social media and email interactions are critical […]
Real Estate Customer Relationship Management: Balancing Time Management and Client Demands
If you’ve ever taken a marketing course or listened to a marketing talk, chances are you’ve come across the term “Customer Relationship Management” or “CRM.” Whether in real estate or another business specialty, customer relationships are at the crux of a successful marketing strategy. Perhaps the most important piece of CRM is client communication. You […]
7 Ways Real Estate Agents Can Ensure Sales Success
Every real estate agent hopes for success. The definition of success varies from person to person: it could be larger profit margins, more sales, more buyers, more training, owning your own real estate group, or a combination of these. In a profession saturated with talent, how can you make yourself stand out? How can you […]
How a Social Media Marketing Strategy Can Increase Your Business
A social media marketing strategy is a cost-effective and easy way to spread the word about your products and services. But the social media marketplace is saturated with entrepreneurs trying to get their piece of the proverbial pie. How can your business cash in on social media marketing and make an effective campaign strategy? […]
Millennial Home Buying Trends and Your Marketing Strategy
Yes, there are millennials buying homes. Lots of them. Here’s how you can understand this generation and tailor your real estate strategy to fit their needs. There’s a rumor going around that men and women of the “Millennial Generation” (generally defined as people born between the early 1980s and the early 2000s) aren’t interested in […]
First-Mover Strategy for Real Estate Agents: Why Being First Matters
“The early bird gets the worm” (or gummy bear). Let’s face it: you already know that being first is essential, both in marketing and in life. As humans, we inherently recognize that those who innovate and those who make the first move are the ones who see the most success. The first-mover advantage In marketing, […]