Now more than ever, images are vital to real estate success. Recent studies show that 99% of millennials use the internet when looking for a home, and 70% of the Silent Generation (those born before 1945) found properties online. With so many buyers researching homes on the internet, there’s no denying it: real estate photos […]
Millennials and the Minimalism Trend
Millennials, Minimalism, and Real Estate: How a Younger Generation is Redefining Homeownership Millennials are entering the real estate market in droves. However, many of them are looking for vastly different houses than the generations before them. Instead of sprawling homes with large yards and plenty of square footage, millennials are trending towards minimalism: spaces that […]
Millennial Homebuyers: 7 Surprising Facts Realtors Should Know
Millennials have now overtaken Baby Boomers as the largest population in the United States. Marketing to millennial homebuyers hasn’t been a top priority for many real estate agents in the past, but that’s all starting to change. Adults under the age of 35 – those who identify as millennials – are now buying homes at […]
Marketing to First-Time Homebuyers: A Realtor’s Guide
Millennials are buying their first homes – and buying them in record numbers. The 2019 National Association of Realtors (NAR) Buyer and Seller Generational Trends Report found that the number of young, first-time homebuyers is on the rise. Millennials, identified as those born between 1980-1999, comprise about 37% of the overall home buying market. Millennials […]
Why You Should Join a Real Estate Agent Forum
Today’s real estate agents should continuously be learning – frequently looking for new and innovative ways to move their businesses forward. You’ve likely attended your fair share of continuing education classes and seminars. However, if you’ve never joined a real estate agent forum online, you’re missing out on some great opportunities to network, learn, and […]
Effective Real Estate Marketing to Seniors
As Baby Boomers reach retirement age, they are causing a significant shift in the real estate market. Seniors often downsize their homes, freeing up capital for travel, long-term care, or to pay expenses now that income is more limited. This demographic is an often untapped source of income for Realtors. Today, we’re looking at effective […]