You’ve got your market niche, right? You know how to work with home buyers and sellers. You have certain types of properties that are your specialty. But how about real estate investors? Frankly, that’s a whole new ball game, and if you want to play, it’s going to require a different mindset altogether, a […]
Beyond Staging: How (Not) to Turn Potential Buyers Off
You know all about staging, right? And of course you tell your clients how to declutter their closets and counter tops by following the old 50% rule. Great ideas, and absolutely necessary of course. But it’s not enough. There are hidden turn-offs lurking everywhere, in almost every house you might list. Keep a sharp […]
9 Quick Tips To Finding A Good Loan Officer
It’s often hard to know if the person you are about to work with is credible and knows what they are doing. Without question, a good loan officer is the most important person who will work on your loan, and on your behalf. A good loan officer knows what the underwriting (the person that approves […]
Trust Me! Building Or Losing Trust In Client Relationships
Trust Me! Two Words That Cut Both Ways in Client Relationships We actually know Realtors who have this two-word motto printed on their business cards or displayed on a plaque in their office. But do they live it? How do these two little words impact their relationships with clients and colleagues? It’s a double-edged sword: […]
What’s Included In A Mortgage Payment? How To Explain It
If you haven’t gathered already, the lending business has come up with its own lending vocabulary. When you prepare to buy your first home you’ll hear terms you’ve never before heard. Mortgage lenders use this terminology each day, every day, with abandon. After all, it’s their business and their lingo. One of the most used […]
Yes, Zillow Is Buying Trulia – Should You Be Concerned?
It’s almost a done deal, Zillow is buying Trulia. As of July 28, 2014, and for a mere $3.5 billion, Zillow, the industry’s real estate listing leader, bought Trulia, the industry’s #2. In the month before the sale, Zillow logged 53.8 million viewers and Trulia had 31.6 million. That’s a whopping 85 million viewers and […]