The Multiple Listing Service, or MLS, is an online database that lists all the homes for sale in a specific area. Access to it is a valuable tool in the real estate industry. The MLS is so widely used that based on a recent NAR report, 86% of sellers list their homes on it. However, […]
The Importance of Personal Branding in Real Estate
Developing a strong personal brand isn’t reserved for celebrities… It’s also relevant for real estate agents looking to stand out in a crowded market (aka every agent). Personal branding helps agents build trust and credibility, generate more leads and build deeper relationships with their clients. It allows for a more personalized and human connection with […]
6 Tips for Great Real Estate Customer Service
Real estate is complicated. Whether it’s buying, selling, renovating, building, or managing a property, each facet of real estate comes with its challenges. Working directly with clients and providing services is an especially tough landscape to navigate. Real estate agents must do double duty to both manage expectations and be trusted advisors. They have to […]
The Importance of Good Real Estate Photography
With over 2 million active real estate licenses in the US, realtors must find ways to stand out from the competition. We love discussing ways to help you achieve this goal. Of course, digital marketing techniques like SEO, social media and blogging can help agents grow their business. One of the most powerful means of […]
DIY Projects for Your Outdoor Spaces
Summer is here and that means more time spent outdoors! If you’re like us, the warm weather is a major motivator to get your yards and patios looking their finest. What improvements have been on your mind, and where will you start? The good news is, we’ve got a few fun and practical DIY projects […]
Social Media Post Ideas for Realtors
Social media is widely regarded as the most important marketing tool for realtors. If you think about it, just about everyone uses it in some way. And whether or not you’re active online personally, you would be silly not to take advantage of social media for your business. As a real estate agent, there are […]