Hey you! Yes. You with that energy drink clutched in your hand. Drop it into the trash right now! Because we’ve got ten fool-proof energizers that can get you revved up fast, and without artificial ingredients. Hit the gym. Moving your body will energize your brain. Even if you can’t make it to the gym, […]
Why Every Realtor Needs a Tax Strategy
There’s a familiar saying: “Don’t look back. You’re not going that way.” Traditional tax preparers generally look back. That’s their job. But there’s a new way of thinking that looks forward. Wouldn’t you like to start thinking and acting like a Fortune 500 company. How? By combining tax information with operations management, a future-oriented CPA […]
Where Do You Fit? A Profile of Today’s Realtor
Well, actually, we’ll probably need multiple profiles. There’s no “one size fits all” in this profession. We’ll give you a few thumbnail sketches and then add some pros and cons from a client’s point of view. The High Volume Marketer If you are a high-volume Realtor, you don’t just work with your existing clients […]
Safety Doesn’t Happen By Accident: Safety Checklist for Realtors
She was a walk-in. And I happened to be first up that day. We chatted, exchanged information, and I promised to preview some properties and get back to her. She had an unusual first name and me–the curious being that I am–Googled it. The first thing that popped up? Her mug shot from a […]
People Who Need People: The Support Team Realtors Need
Do you have a Support Team? You can find books and blogs galore about building relationships–both in general and designed specifically for Realtors. Most of them are focused on building relationships with your clients, so they will keep coming back for more and advising their friends to do the same. But there are other relationships […]
Beyond Staging: How (Not) to Turn Potential Buyers Off
You know all about staging, right? And of course you tell your clients how to declutter their closets and counter tops by following the old 50% rule. Great ideas, and absolutely necessary of course. But it’s not enough. There are hidden turn-offs lurking everywhere, in almost every house you might list. Keep a sharp […]