’Tis the season for gift giving – and if you’re a clever realtor – that includes gifts for your clients! With Christmas just around the corner, now is a great time to nourish those client relationships and start thinking about the best gifts you can give to those wonderful folks who keep you in business. Whether […]
8 Game Changing Client Relationship Tips
While real estate is a business based on property, it’s also about people and feelings. Buying a home is typically a highly emotional decision for people, so it’s crucial to understand your clients on a deeper level and make a personal connection with them. Stronger relationships will lead to more sales and referrals – but […]
Marketing to First-Time Homebuyers: A Realtor’s Guide
There’s nothing quite like helping a young person buy their first home. Even with rising interest rates, inventory shortages, and an economic recession, first-time homebuyers remain a lucrative market for real estate agents. The information below is crucial to successful marketing to first-time homebuyers. Millennials Are the Biggest Home Buyers Millennials are buying their first […]
Summer Marketing Ideas for Real Estate Agents
Summer is in full swing! Aside from taking some R&R and working on that tan, you’ve probably got a list of goals to achieve this season. Summer is a great time to revisit your marketing plan for the year and assess your progress. Have you fine-tuned your SEO and social strategy? Have you experimented with […]
Just Say No: When and How to Turn Clients Away
To be successful in the real estate business, and you need every client you can get, right? Maybe not. There are a few situations that should cause you to think twice about accepting a new client. And depending on the reason, there are also ways of turning a client down while preserving your dignity, reputation, […]
New Year, New Business Strategies
With approximately 2 million active licensees in the United States, real estate is one of the most crowded industries to work in. While this can make it feel impossible to compete and grow your small business, there are a variety of actions you can take to reach new clients and make more sales. It’s a new […]