Any real estate agent who has been in the business for a decade or more will tell you the dreaded cold call used to be a necessary evil. Today, in a culture where the home phone is all but extinct, and consumers find more information online than in print, are cold calling and mailers still […]
7 Reasons Hiring a Real Estate Agent is Worth the Cost
It’s something Realtors hear all the time: “Do I really need a Realtor? Is hiring a real estate agent worth the cost?” After all, Google offers a treasure trove of information, forms, and advice, so why can’t you close your real estate transaction on your own? We are here to tell you that hiring a […]
Millennial Home Buying Trends and Your Marketing Strategy
Yes, there are millennials buying homes. Lots of them. Here’s how you can understand this generation and tailor your real estate strategy to fit their needs. There’s a rumor going around that men and women of the “Millennial Generation” (generally defined as people born between the early 1980s and the early 2000s) aren’t interested in […]
First-Mover Strategy for Real Estate Agents: Why Being First Matters
“The early bird gets the worm” (or gummy bear). Let’s face it: you already know that being first is essential, both in marketing and in life. As humans, we inherently recognize that those who innovate and those who make the first move are the ones who see the most success. The first-mover advantage In marketing, […]
Why Home Staging is Important for Every Realtor’s Business
As a Realtor, you’re already aware that having a professional and visually appealing website is crucial to your success. You know that social media, online connections, and networking are also important. However, have you ever considered that the pictures on your site are just as crucial to your overall success as the quality of the […]
Safety Doesn’t Happen By Accident: Safety Checklist for Realtors
She was a walk-in. And I happened to be first up that day. We chatted, exchanged information, and I promised to preview some properties and get back to her. She had an unusual first name and me–the curious being that I am–Googled it. The first thing that popped up? Her mug shot from a […]