To grow your wealth, which is the better strategy: Investing in real estate or the stock market? Many Americans do both: 65% of US households are owner-occupied and 55% of American workers participate in an employer retirement plan (likely including exposure to the stock market). But if you’re new to investing or looking to double-down […]
New Years Resolutions for Realtors
It’s almost here: a brand new year! It’s been a whirlwind over the past year and many real estate agents look toward 2023 with some trepidation. But the changing calendar is also a chance to start something new. A new year means it’s time to make New Year’s Resolutions for Realtors. Real Estate in 2023 […]
What is Real Estate CRM? Why Customer Relationship Management is Important
First things first: what is real estate CRM, or Customer Relationship Management? I like this definition from Jason Kulpa at Forbes Magazine: CRM is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. In other words, CRM is how you keep in touch with […]
8 Game Changing Client Relationship Tips
While real estate is a business based on property, it’s also about people and feelings. Buying a home is typically a highly emotional decision for people, so it’s crucial to understand your clients on a deeper level and make a personal connection with them. Stronger relationships will lead to more sales and referrals – but […]
5 Ways to Create a Great Real Estate IDX Website
Building a real estate website doesn’t have to be complicated. Today’s agents can create a website on their own in just a few hours. But making your real estate website stand out is the goal – and you can make yours stand out by integrating IDX tools. How can you create a great real estate […]
Marketing to First-Time Homebuyers: A Realtor’s Guide
There’s nothing quite like helping a young person buy their first home. Even with rising interest rates, inventory shortages, and an economic recession, first-time homebuyers remain a lucrative market for real estate agents. The information below is crucial to successful marketing to first-time homebuyers. Millennials Are the Biggest Home Buyers Millennials are buying their first […]