Using TikTok as a marketing strategy is a debatable subject. A lot of real estate professionals still believe that the platform is populated by Gen Z’ers sharing goofy dances. And what about the controversy surrounding explicit content and legal battles with China? Like most popular things, TikTok has had its name in headlines for years. […]
How to Host a Winning Open House
Winning agents know that selling homes depends heavily on how well they market listings. This involves several techniques, including hosting an open house. A listing with good staging and professional photography receives more engagement and competitive offers from buyers than one without. In addition to staging and listing images, hosting an open house can further […]
AI in Real Estate
As real estate experts, it’s important to look ahead and plan for the future of this industry. Artificial intelligence (AI) is gaining prominence in many facets of our lives – and it has the potential to transform real estate, as well. While we never know what the future holds, we can look at current trends […]
What You Need to Know About REITs
Diversification, recurring income, capital appreciation and inflation protection – just to name a few. These and more reasons are drawing more and more Americans to invest in REITs. A real estate investment trust or REIT is a company that owns, operates, or finances income-generating real estate. Established by US Congress in 1960, REITs are modeled […]
6 Features of a Successful Realtor Website
Just as they do in real life, first impressions can make or break your potential to generate leads online. The best real estate websites have the perfect balance of form and function to convince visitors they’ve come to the right place. Beyond that, well-crafted realtor websites are more than just advertising platforms. They are essential […]
The Realtor Code of Ethics
The National Association of Realtors (NAR) Realtor Code of Ethics has existed in this industry for over a century. First adopted in 1913 as a set of guiding principles, the Code of Ethics has evolved to become the standard to which all real estate agents are held. While it’s been revised over the years to […]