Customer relationships are at the crux of a successful real estate business. Without satisfied clients, real estate agents will not thrive. That’s why customer relationship management, or CRM (also known as client relationship management) is such an integral piece of your real estate sales strategy.
What is Customer Relationship Management?
CRM is the combination of activities, strategies, and communications that a company uses to keep in touch with current, past, and future customers. Effective CRM helps real estate agents build a network and establish connections with past and prospective buyers and sellers.
Maintaining effective CRM is vitally important. That’s where CRM software programs come in handy. These software programs help Realtors and their staff maintain a database of reliable contacts, and to send relevant updates to clients.
Real estate is an ever-changing, fast-paced career field. It’s tempting to close the deal, and then neglect your relationship with past clients. But those clients will need to buy or sell a home again in the future. If you nurture that relationship over time, they’re more likely to hire you as their Realtor when they need an agent.
The Top CRM Software Options
If you’re still using an address book and hand-mailing postcards, it’s time to step up your game. Customer Relationship Management (CRM) software makes keeping track of your clients a breeze. From maintaining updated contact information to generating potential leads and sending automated birthday messages, CRM software will save you an unbelievable amount of time.
Here are our favorite CRM programs that you can use in your real estate business:
Nimble is our favorite CRM option here at WinningAgent. It’s truly an all-in-one CRM solution for busy real estate agents.
Nimble collects and integrates data from multiple sources – your customer contact list, email contacts, and social media – and stores them in an easy-to-access database. Then, Nimble identifies each contact, creating a profile complete with social media posts, transaction history, notes about past interactions, and more.
Using this customizable data, real estate agents can send personal messages tailored to each individual. But if you don’t have time to create personalized messages for each client, Nimble offers automated options to help you stay in touch with current and past clients. You can send relevant emails to those who have recently sold a home, for instance, or group together clients who might be ready to buy.
Nimble is the leader in CRM software.
WiseAgent clearly has real estate agents in mind. Its client tracking software makes communicating with past, present, and potential clients a breeze.
Many Realtors love WiseAgent because it provides a myriad of helpful tools, all at an affordable monthly price. While it lacks some of the comprehensive integration of Nimble, the price point makes this an attractive option for real estate agents looking for an affordable yet effective CRM option.
Plus, WiseAgent is explicitly tailored to real estate. The software provides everything Realtors need, and nothing you don’t.
Freshsales is unique because it gives real estate agents tiered options depending on your specific marketing and CRM needs. While it’s not specifically designed for real estate offices, users can customize Freshsales to track real estate-specific data and marketing.
Freshsales is attractive because it offers multiple price points. The bare-bones option is entirely free, though it lacks many of the tools Realtors need to manage clients effectively. Depending on your needs, you can choose from several other plans at varying price points, each featuring more in-depth data analysis, social media integration, email automation, and client management abilities.
PipeDrive is perfect for the visually-driven real estate agent. This CRM software tracks sales leads, manages marketing campaigns, and provides easy drag-and-drop options to help Realtors create effective sales strategies.
However, PipeDrive is more of a data tracking system than a lead-generation system. While it’s helpful to see which marketing strategies are working, PipeDrive does lack some of the real estate-specific tools needed to grow your business. If you’re looking for an email automation system designed specifically for real estate agents, you might consider another option. But if you’re thrilled with visual data, PipeDrive might be the best CRM software for you.
LionDesk is the CRM software for the tech-savvy real estate agent. The program specifically targets Realtors and their associates. It includes more automated and technologically advanced tools that the competitors.
In addition to email automation, automated responses, and database management, LionDesk also integrates video email messages, video texts, text message campaigns, and personalized text-to-contact numbers for clients.
LionDesk can also scan social media profiles to generate sales leads, manage your existing contacts, and help you analyze data to create successful marketing campaigns.
CRM Software Equals Real Estate Success
You’ve got a lot on your plate already. CRM software can help you stay in touch with current and past clients while also generating sales leads. If you haven’t already integrated CRM software into your real estate business, we encourage you to give one of these a try.
Have you used CRM software from this list? Or have you used another CRM program that you love? We want to hear about it! Leave us a message in the comments and tell us about your favorite CRM software.