Real Estate Technology: Email Marketing Software Products for Realtors

During this time of social distancing, finding new real estate clients can be a challenge. For now, many networking opportunities are on hold, and social interactions are at a bare minimum. However, email marketing software can help you connect with past, current, and potential clients.

We’re highlighting our favorite email marketing software products for Realtors, and giving you the information you need to choose the one that’s best for you.

What is Email Marketing Software?

Digital marketing is a necessity in today’s fast-paced world. However, digital marketing is multi-faceted: social media, website design and updates, and email marketing are all parts of the larger digital puzzle.

Today, we’re focusing on email marketing. But what is email marketing software, exactly? And why is it important for your real estate business?

Email marketing software is service-based, a program that helps you send personalized emails to a variety of clients, manage those emails, and track performance metrics. Using this software, you can send relevant information to each client without spending much time crafting individual emails. In addition, the metrics information will help you understand who is opening your emails, which emails are most effective, and which emails are going straight to the junk bins.

Using these metrics, you can create more meaningful email campaigns that reach more clients, ultimately helping you get your name out into the world. And when more people are reading your emails, those people are more likely to choose you as their agent or refer you to a friend.

Mailchimp

Mailchimp is one of the most popular email marketing software products on the market today. Despite its name, it’s more than just an email marketing platform. Users can also coordinate social media posts, websites, and even physical mailers. By coordinating each of your marketing strategies, you can create a more cohesive campaign that reaches even more clients.

We love Mailchimp because it makes marketing easy. There are four convenient price plans, without hidden fees, and you’ll get excellent customer service and support. Plus, the Mailchimp’s design tools let you create emails and other marketing materials quickly, without spending money or time on graphic design.

Constant Contact 

Constant Contact is another big name in the email marketing industry. The software makes it easy to design beautiful email templates, and the email analytics system is top-notch. Constant Contact will help you segment your contact list so that you can personalize each email campaign to specific groups.

Also, Constant Contact makes creating and tracking emails easy. You’ll spend less time generating emails and monitoring their success, and more time building a successful real estate business. Earn more clients in less time with Constant Contact software.

Campaign Monitor 

Drag-and-drop your information into beautifully-crafted templates, click send, and let Campaign Monitor’s automation do the rest. There’s a reason this email marketing software two million happy customers. It makes email marketing easy and doesn’t require hours of work on your end.

We love this product because it’s easy for anyone to use. Using segmented email campaigns and detailed analytics, Campaign Monitor’s automated system sends the right emails to the right clients, generating more leads for you.

Agent Legend

If writing and sending your own emails isn’t your forte – and you’d rather pay for someone else to take care of it for you – consider Agent Legend. This real estate-specific email marketing platform will craft emails on behalf of your firm, track leads, and analyze email metrics to create a successful marketing campaign.

Plus, Agent Legend will also text your contacts to help generate even more business.

While the monthly fee for Agent Legend is substantially higher than do-it-yourself email campaign software programs, it’s a worry-free solution to email marketing. If you’re interested in generating leads via expertly-crafted email campaigns, but don’t have the time or desire to do it on your own, Agent Legend is a great solution.

Happy Grasshopper 

Like Agent Legend, Happy Grasshopper is a service that creates, sends, and monitors email analytics on your behalf. If you’re strapped for time (or writing isn’t your strong suit), Happy Grasshopper is a great option.

The company is Realtor-focused, so they understand the ins and outs of real estate marketing. Plus, in addition to emails, they also provide hand-written notes to clients, voicemail drops, individualized text messaging, and social media content.

Again, this service is an investment, but well worth the money if you’re struggling to keep up with your email marketing campaigns.M

If you’re a real estate professional, please tell us what you think! Do you use one of these services? Or are you partial to another email marketing software product? Tell us all about it! Drop us a line in the comments. We would love your feedback.