Winning Agent

Sales That Work

  • About
  • Store
  • Blog
  • The Stream
  • Forum
  • Jobs

Facebook Q&A: Managing for Maximum Impact

May 21, 2012 by Winning Agent Staff 6 Comments

Share this post:

Share on TwitterShare on FacebookShare on PinterestShare on LinkedIn

Facebook Question and Answers

Our readers have questions. And we have answers! Here are a few topics that have come up as a result of recent blogs.

Why should I take time for Facebook?
It’s fun and it’s free. It’s also a great way to build a following. Facebook is today’s version of the water cooler or the coffee break. We all want to know what’s going on, and Facebook is how we find out.

Here’s how this works for you: You get a new listing. You post the scoop on Facebook. A fan who’s been thinking about listing their home sees your post and calls you. Success breeds success.

How do I find time for Facebook?
In a word, you schedule it. Facebook doesn’t have to take more than five minutes a day. An hour a week at the very most. Make it a habit. First thing in the morning, while your coffee is still hot. Last thing at night before you turn off the computer. In the immortal words of Nike, “Just do it!” A word of warning, however: don’t go running down the Facebook rabbit hole. Don’t follow friends, look for your high school sweetheart, or check out Brad Pitt’s fan page. THAT is where you get into a time problem.

Should I have a separate page for my business?
Yes. If you already have a personal page, it’s fine to use it to communicate business updates until you have time to build a good business page (see below). But a personal page is just that—personal. Even though you want to build a personal relationship with your clients, you still need to keep your communication business-oriented. Don’t mix it up with notes from your sister about tonight’s potluck or your kids about the Cub Scout meeting.

What’s the difference between a personal page and a business page?
This is an important question, so we’ll provide some detail. Before you set up a business page, go through all of Facebook’s tutorials and terms of service and be sure you understand how to manage your page. Here are the basics:

  • You cannot have both a personal account and a business account. That is against Facebook’s terms of service.
  • You can have a personal account and a business ad or a business page.
  • No matter how many pages you have, you will manage them all from your personal account.
  • You have “fans” on your business page, not “friends.”
  • You don’t send out or receive friend requests on your business page.
  • You can posts status updates, wall posts and photos, just like you do on your personal page.
  • You can send a personal message to each fan who signs up on your business page. It’s a great way to develop relationships with potential clients.
  • Fans can’t see your profile or other personal information, which protects you from unwanted solicitations and other communications.

Can I send out business promotions from my page?
Don’t even think about it! If you want to send regular communications to clients and potential clients or other business contacts, use an email marketing program such as MailChimp. Sending broadcast messages and links to your Facebook fans may be viewed as spamming and will get you shut down by Facebook’s administrators.

How often should I post?
Referring back to our comments about finding time, don’t make a huge project out of it. Once a day is fine, two or three times is more than enough. The #1 reason people unlike businesses or brands on Facebook is that the business posts too frequently. So track your unsubscribe and unlike rates by the day and compare those with what you’re posting and how often. (“Unsubscribes” are fans that are still fans, but they’ve chosen to hide your posts from their News Feed).

Keep those questions coming, and if you have stories or ideas to share with other readers, please tell us. In the future, we’ll do a blog or two of reader tips. We’re all in this together so let’s learn from each other.

More Great Reading

Share this post:

Share on TwitterShare on FacebookShare on PinterestShare on LinkedIn

Filed Under: Web and Social Media Tagged With: Facebook

Comments

  1. Jeffrey White says

    May 22, 2012 at 9:29 pm

    The new automated business marketing platform for Facebook, incorporates all these suggestions you’ve provided plus more.

    Reply
    • Richard M. Hartian says

      May 22, 2012 at 9:57 pm

      Thanks Jeffrey – do you feel like elaborating on the new platform your speaking of?

      Reply

Trackbacks

  1. Hyperlocal Websites – The Future of Real Estate Websites says:
    July 24, 2012 at 5:25 am

    […] and concerts, kids’ activities, or any local happenings of interest. Link everything to your Facebook and Twitter pages, of course, as well as posting relevant pictures on […]

    Reply
  2. How to Manage Social Media: Life Made Easier says:
    August 13, 2012 at 8:53 am

    […] social media most often used by Realtors, you’ll find that most use Twitter to promote listings, Facebook to build a following in the local community, and LinkedIn to connect with colleagues and other […]

    Reply
  3. What Have You Done for Me Lately? The Continuing Cultivation of Personal Relationships says:
    September 25, 2012 at 11:26 am

    […] a plan Of course your clients can keep up with you by checking out your Facebook page or following you on Twitter. If they want to. If they have the time. But the more time that elapses […]

    Reply
  4. Four Steps to a Successful Social Media Strategy says:
    August 29, 2013 at 8:32 am

    […] we get started, let’s define what we mean by social media. We’re talking about Facebook, Twitter, LinkedIn, Google Circles, YouTube, Tumblr—and other similar but less well-known […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Looking For Something?

Email Newsletter

Sign up to receive free updates from the Winning Agent blog.

Connect With Me

  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter

StudioPress Real Estate WordPress Theme: Agent Focused Pro Theme

StudioPress Premium WordPress Themes: Winning Agent Pro Theme




Loan Types & Property Definitions

There are a lot of different types of mortgages, and there are a lot of different types of real estate property. Here is a list of the most common types of each. We’ve added some links to the most popular articles on the subject.

Read More

Real Estate and Mortgage Forum

We think getting many viewpoints to a particular question is important because it helps you to make better decisions. It’s so important that we have woven the Forum all throughout Winning Agent. We invite you to ask questions, make comments, and be part of the discussion.

Read More

Glossary of Real Estate Terms

Real estate and mortgage finance often times comes with its own unique language. If you work with it every day, it becomes 2nd nature, but most people don’t work with it every day. So we’ve created a glossary of mortgage and real estate terms.

Read More

Copyright © 2023 Winning Agent · Powered by the Genesis Framework · Contact Us
Become an Affiliate
This site uses affiliate links, but know that we only recommend products we personally use and enjoy!

 

Loading Comments...