The real estate industry is built on trust, expertise, and service. What separates superstar agents from the rest is their ability to excel in all three facets. They are the go-to expert in their markets, have an impeccable reputation and history of success, and they always put their clients first. It’s a simple formula that is not so simple to execute.
Having a superior website is a first step to differentiating yourself from the sea of agents and brokers in your markets. It’s your platform for thought leadership through blogging and advice-driven content (white papers, articles, webinars, tips sheets, how-to videos, etc.). It’s your soapbox to sell potential clients on your experience, expertise, and passion. It’s your calling card as the market’s trusted source for real estate services.
The problem with the vast majority of real estate websites is the fact that they are focused on everything but the agent. Most are nothing more than glorified MLS listing dumps, designed to showcase the brokerage firm and properties. The agent plays second fiddle, with a tiny “contact us” box and, if they’re lucky, a thumbnail image—not a great platform for showcasing your talents and building your brand.
Agent Focused Pro: A Website Developed
By Real Estate Pros, For Real Estate Pros
Following months of research, development, and testing, Winning Agent this week launched a groundbreaking WordPress Theme that is designed to showcase the most vital component of any flourishing real estate business: the real estate professional.
Dubbed Agent Focused Pro, the theme offers a host of design and functionality features that will maximize your online presence and help establish your brand as a market leader. Let’s take a look:
AGENT-CENTRIC LAYOUT PUTS YOU FIRST
The website’s clean, vibrant, graphics-rich layout showcases you as the market’s go-to real estate expert. No more second fiddle. The very first thing potential clients will see is your profile. You can customize the welcome photo and title text, upload your favorite profile photo, and tell visitors a little about yourself. All essential contact information is upfront and center. It’s the perfect canvas for your 10-second elevator pitch.
EYE-POPPING GRAPHICS SHOWCASE YOUR CLIENTS’ PROPERTIES AND COMMUNITIES
No more thumbnail-sized property photos and hard-to-read listing profiles. Agent Focused Pro’s “Featured Listings” and “Our Communities” sections will make your clients’ properties shine, with large graphics and sleek, modern profile text. IDX integration capabilities make adding real estate searches and MLS property listings a snap.
ROBUST BLOG MODULE CAN MAKE YOU A THOUGHT LEADER IN YOUR MARKETS
Want to become the trusted, go-to agent in your markets? Launch a blog! As we discussed in our May 11 blog post, creating thought leadership content through blogging will ensure that you stand out in a crowded marketplace. Agent Focused Pro’s blog module features a simple, yet lively platform for educating and informing your clients. Threaded comments make interaction with readers simple.
FULLY RESPONSIVE DESIGN LOOKS AND FUNCTIONS GREAT ON ALL DEVICES
Whether your clients are using a smartphone, tablet, or computer—at home or on the road—the Agent Focused Pro theme looks amazing. All key design elements—photos, text, headlines, contact information, blogs—adjust automatically to the screen size. No more squinting to read text or view photos!
GENESIS BACKBONE MEANS IT’S GUARANTEED TO WORK AND LOOK GREAT
The new theme is built for the Genesis Framework from StudioPress. This means you get a number of built-in benefits—powerful search engine optimization (SEO), airtight security, a customizable framework, mobile-friendly design, HTML 5 and schema markup—on a platform that is guaranteed to stay up to date on the latest WordPress standards. In other words, your website will function well and never go out of style from a technology standpoint.
EASILY CUSTOMIZABLE HOMEPAGE GIVES YOU FULL CONTROL OF YOUR BRAND
The website’s “widgetized” homepage functionality allows you to quickly customize the modules, layout, colors, and design features. Want to move the property search tool? A few clicks and, voila!, it’s done. Same for the featured listings, featured communities, contact information/form, blog tags/categories, and colors for hyperlinks, buttons, and accent areas.
Best of all, at $59.95, the Agent Focused Pro theme is priced for real estate agents at all levels. Take a test drive today and let us know what you think.