Winning Agent

Sales That Work

  • About
  • Store
  • Blog
  • The Stream
  • Forum
  • Jobs

Where Do You Fit? A Profile of Today’s Realtor

October 20, 2017 by Paula Becker Leave a Comment

Share this post:

Share on TwitterShare on FacebookShare on PinterestShare on LinkedIn

 

Well, actually, we’ll probably need multiple profiles. There’s no “one size fits all” in this profession. We’ll give you a few thumbnail sketches and then add some pros and cons from a client’s point of view.

The High Volume Marketer

If you are a high-volume Realtor, you don’t just work with your existing clients and then start lead generating once you have closed some deals. Rather, you set aside time every day to focus on your marketing efforts. You’re proactive when it comes to generating new leads. And you have the budget to do it. As a top producing Realtor, you know that the lion’s share of your income comes from sellers, not buyers. How the client sees it: Many clients will love the exposure you’re getting. Some, however, may fear getting lost in the shuffle.

The Career Changer

After many years in one career, you looked for a major change. Perhaps you were a corporate executive, a pastor, a teacher. Changing careers has given you a new lease on life—and business. Wherever you’ve been, you have learned what it means to have a servant mentality. You put your clients’ interests above all and know how to be there for them. In an economy that’s constantly going up and down, real estate has offered you a chance to use your skills in a new way, along with the flexibility of controlling your own schedule. How the client sees it: Depending on how you profile yourself to clients, some may feel you lack sufficient experience and industry clout. Structure your brand carefully.

The Tech Whiz

You run your business with your cell phone and tablet. Clients will find you on Twitter, on Facebook, on LinkedIn, or wherever Google finds your name. You are available to your clients at the ping of an instant message. You do everything electronically, from your blog to your web site, to your cloud-based document signing app. The caveat is that just simply being tech-savvy is not what brings in the business. You also need to be able to answer the question, “Why should I work with you?” How the client sees it: Millenials and techies of all ages will love your approach. However, some clients may wish for a more personal touch.

The Part-Timer

Perhaps you have a busy life with kids and family obligations. Or you have a part time job and you need additional income. There’s nothing wrong with working part-time in real estate. You can definitely be as qualified as any full-timer. There’s no need to apologize for your part-time status and being part time does not minimize the quality of your service. The key to your success is to never let your part time status diminish your ability to serve your clients on their schedules. Just be sure you are treating your business like a business, not a hobby. How the client sees it: In today’s uncertain economy, you’ll probably find plenty of clients who are holding down more than one job. They won’t give a second thought to your status, as long as you meet their needs.

The Retiree

You looked forward to leaving the daily grind of a full-time job, but you still wanted social interaction and some income. And you just enjoy working. Real estate is the perfect post-retirement career choice. It offers a lot of time flexibility—you can work 20 hours a week, or 80. And as 10,000 boomers retire every day, and many seniors are looking to downsize their living arrangements, you can create a very nice niche market for yourself. Because you’ve been around for ten or twenty or more years, you know the territory. You can easily answer neighborhood questions and direct clients to community resources. You have a deep network of friends and acquaintances to provide referrals as well as professional support. You have an image, a reputation in the community. People trust you. How the client sees it: From the client’s point of view, there’s very little downside, as long as you are professionally savvy and available when they need you.

The bottom line is this: in the real estate business, there’s room for a lot of diversity. Wherever you are in life and business, you will find others who will meet you there.

So where do you fit?

More Great Reading

Share this post:

Share on TwitterShare on FacebookShare on PinterestShare on LinkedIn

Filed Under: Personal Development, Web and Social Media

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Looking For Something?

Email Newsletter

Sign up to receive free updates from the Winning Agent blog.

Connect With Me

  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter

StudioPress Real Estate WordPress Theme: Agent Focused Pro Theme

StudioPress Premium WordPress Themes: Winning Agent Pro Theme




Loan Types & Property Definitions

There are a lot of different types of mortgages, and there are a lot of different types of real estate property. Here is a list of the most common types of each. We’ve added some links to the most popular articles on the subject.

Read More

Real Estate and Mortgage Forum

We think getting many viewpoints to a particular question is important because it helps you to make better decisions. It’s so important that we have woven the Forum all throughout Winning Agent. We invite you to ask questions, make comments, and be part of the discussion.

Read More

Glossary of Real Estate Terms

Real estate and mortgage finance often times comes with its own unique language. If you work with it every day, it becomes 2nd nature, but most people don’t work with it every day. So we’ve created a glossary of mortgage and real estate terms.

Read More

Copyright © 2023 Winning Agent · Powered by the Genesis Framework · Contact Us
Become an Affiliate
This site uses affiliate links, but know that we only recommend products we personally use and enjoy!

 

Loading Comments...