What if you could sell one home, every month, for an entire year? If you could sell 12 houses in 12 months, what would that income do for your business, yourself, and your family? Whether you’re a seasoned real estate agent or brand new to the game, you can use these tips to boost your business and reach your sales goals.
The National Association of Realtors found that in 2018, the average Realtor sold 11 houses annually. If you fall short of that statistic, it’s time to ramp up your sales efforts. Here are some tips to help you reach your real estate sales goals.
1. Host an Event
We all know that real estate sales are technology-driven. But maybe it’s time to unplug and reconnect to your clients face to face. Our friends at The Close suggest hosting an event that revolves around your interests or hobbies and getting clients, friends, family members, and co-workers to join you. It might be a community ice cream social, a park clean-up day, a canned food drive for a local charity, or a free class on interior decorating.
This “experiential marketing” allows clients to interact with you on a personal level, developing trust and comradery. You’re no longer just a face on a business card; you’re a real person. That will go a long way to gaining and keeping new clients.
2. Revamp Your Website
Your website is the face of your business online. If your site is outdated, cumbersome to use, or lacks engaging content, you can bet clients won’t stay long enough to search for homes. First, create a beautiful, user-friendly website. If you’re short on time (like most real estate professionals are), check out the Winning Agent pre-made real estate website themes. All themes are customizable, work with IDX Broker services to link all MLS listings, and come with professional design and support services.
Once you’ve polished your website, it’s time to share it online with the world.
3. Use Social Media and Videos
Social media is the most cost-effective way to advertise to the masses and gain new clients. Start a paid social media ad campaign, post regularly, use hashtags, and connect with local businesses, leaders, and groups. The more you interact with others online, the more you’ll be able to engage with others, learn who is buying or selling, and ask for referrals.
Want even more effective social media interactions? Try creating videos or streaming live. Record yourself chatting with industry professionals like lenders, inspectors, or title company employees. Talk about common concerns facing home buyers and sellers. Share live tours of properties you’re selling. The main point is to continuously create content that keeps users engaged and convinces them that NOW is the right time to buy or sell.
4. Reengage with Your Sphere
We know you’ve heard this one time and again, but reconnecting with past clients truly can be an effective marketing strategy. Check in with previous clients to see if they’re selling any time soon. Ask past clients, friends, and family to refer others to you. Share your story with others, and tell them what draws you to real estate in the first place. Show your passion for your work; it’s contagious.
You only need one referral per month to meet your goal of selling 12 houses this year. And who knows? Even if someone isn’t ready to sell now, they will keep you in mind in the future.
5. Host a Webinar
Webinars are a great way to provide information to multiple clients at once. Choose a topic that will resonate with those looking to buy or sell a home. Then, establish your talking points, find an effective webinar hosting website, and advertise on your website, social media, and to your email contacts.
Clients love feeling getting something for free. By providing them with valuable information at no cost, you’re helping them see the value in your expertise. It’s a fantastic way to reach out to your contacts, inform potential buyers or sellers, and ask for referrals.
Need help getting started with webinars? Check out this article on Entrepreneur.com.
Ready to Sell 12 Houses in 12 Months?
By ramping up your marketing, you’ll connect with more clients, making your goal of selling 12 homes in 12 months a reality.