If you’ve read our blogs before, you know that we firmly believe a successful real estate business begins with a stellar real estate website. Our Realtor-specific Winning Agent themes have proven successful for many users. However, a real estate website isn’t complete until it has an IDX integration program.
Here, we’re discussing what IDX and MLS integration programs are, why they are important, and highlighting our favorite integration software.
What is MLS and IDX Integration?
As a real estate agent, you’re probably profoundly familiar with the MLS, or multiple listing service. This is the database that lists all properties for sale within the United States and includes relevant information like square footage, home age, tax information, and more.
IDX, or Internet Data Exchange, is the system designed to help individual real estate agents share MLS information across multiple sources.
Some History on MLS and IDX Integration
Let’s back up. In the early 2000s, as real estate technology started to become more commonplace, Realtors started to understand the importance of shared online listings. At the same time, MLSs wanted to find a way for real estate agents to access listings and share them on their individual sites.
Initially, real estate websites and MLS sharing platforms were expensive. But like most tech tools, time brought down costs and provided more options. Software developers came up with innovative MLS integration solutions. As a result, real estate websites became more affordable, and therefore more commonplace.
Developers created IDX software as a solution for real estate agents’ websites. An IDX program essentially gives one Realtor permission to share MLS listings from other agents on their business website, and vice versa. This way, each Realtor can share more information with his or her own clients, therefore selling more homes and closing more deals.
Why Do I Need IDX on My Platform?
MLS listings via and IDX platform are essential for a successful real estate website. Some 99% of today’s homebuyers begin a home search online. To that end, buyers and sellers will favor sites that offer comprehensive search tools.
When you integrate an MLS search function into your real estate website, you are attracting more viewers. The more buyers you get on your website, the more likely they’ll be to spend a significant amount of time on your website. Of course, the more time they spend on your site, the better your SEO rankings will be.
In the end, you’ll get more page views, and more potential clients, by merely adding an IDX program to your website.
IDX Oversight by the National Association of Realtors
It should be noted that the National Association of Realtors has carefully considered IDX programs. Software developers must abide by strict NAR guidelines to ensure the safety and security of all involved. The rules vary by MLS and location, so consult the NAR for the most updated information.
IDX Broker: Our Top Pick for MLS Integration
There are many different options for IDX software. However, we trust IDX Broker and recommend their products to our clients. IDX Broker offers two levels for agents: Platinum and Lite.
The absolute best in IDX products, IDX Broker Platinum, gives real estate agents all the bells and whistles they need for seamless MLS integration. This level covers more than 550 MLS feeds, making sure your website is always up-to-date.
In addition, IDX Platinum includes SEO boosting options, visitor tracking tools, mobile site integration, lead captures, and customizable designs, just to name a few options. It’s truly the cream of the crop, the very best IDX tool you can find.
Learn more about IDX Platinum here.
If you’re looking for a more affordable IDX solution, IDX Lite is the choice for you. It still provides a robust software system that integrates more than 550 MLS feeds onto your website. However, this option is less customizable and doesn’t have the same lead generation power as the Platinum version.
Still, IDX Lite is an excellent option for smaller real estate firms or individual brokers looking to integrate MLS search functions on their website.
Learn more about IDX Lite here.
Complete Website with IDX Integration
If you’re too busy to create a stunning website AND install IDX integration, why not let us do it for you? The WinningAgent Complete Real Estate Website package includes a real estate-specific website theme, customizable colors, and everything you need to make your real estate website shine. Plus, we’ll install an IDX integration search bar for you. Want to learn more about this all-in-one solution? Click here to learn more!
Does your website have IDX integration? What’s your favorite IDX product or other real estate technology tool? Drop us a line in the comments and let us know!
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