Your website is the face of your real estate business. But helping users find your website, and keeping them there, requires some effort. Keep reading to learn how to increase engagement on your website.
5 Ways to Increase Engagement on Your Real Estate Website
Increasing engagement means better business. You can dramatically increase your page views, reach new clients, and establish a greater online presence by following these simple tips.
1. Start with a Well-Designed Website
First and foremost, your website should have a professional look and be user-friendly. (Read more about launching a website here).
All websites should need similar elements to grab the user’s attention:
- Eye-catching design
- User-friendly functions
- Easy-to-use navigation
- Contact information and/or chat functions
- Relevant and helpful content
But real estate websites need a little extra oomph. Search engines rely on several metrics to rate your website and determine your place in search engine results. When people visit your page, search engines like Google track how long they stay on your site. Search engines also track whether or not users click from one page to another on your site and if it matches the user’s search intentions.
Real estate websites can increase their search engine optimization (SEO) by including on-site user tools to keep eyes on your site longer. One way to do this is to include a home search tool on your site. We recommend adding IDX integration to your homepage, allowing users to search the MLS from your website directly.
2. Decrease Load Time
Time is precious. Your users don’t want to wait for your page to load. Studies prove that higher load times mean lower engagement rates. Every second that passes increases the probability of a user abandoning your site – and going elsewhere.
Load time impacts your position in search engine results, too. The longer it takes your site to load, the lower you’ll be in the results section. Cutting your website’s load time not only keeps users on your site but can also help more users to find your site in the first place.
If you want to increase engagement, decrease your load time.
3. Make It Mobile-Friendly
Today, many of us do business on the go. Our mobile devices are integral to our everyday activities. If a potential user visits your site only to see that it isn’t mobile-friendly, they’re more likely to visit another agent’s website instead. One way to increase engagement on your website is to ensure your clients can access important information from anywhere – including their phones.
Want to see just how mobile-friendly your site is already? Click here for Google’s mobile-friendly site analysis.
Luckily, the WinningAgent website themes have mobile-friendly functionality built in. You can rest easy knowing your site looks great on any device!
4. Use Social Media to Increase Engagement on Your Website
Ah, social media. Whether you love it or hate it, social media is an integral part of business. You can have the best real estate website in the world, but if users don’t know it exists, it’s all for nothing. Social media can help you reach new clients, from all over the world, with very little financial investment.
However, social media management does require a time investment. To minimize the time spent on social media engagement, try a management app. These programs can schedule posts, track user engagement, and help streamline your social media marketing strategy.
Find more ways to increase engagement on your social media channels here.
5. Generate Great Content
We’ve already talked about SEO. If you want to be at the top of Google’s search results, you must keep users on your page. One way to increase engagement on your website is to generate high-quality content that keeps users on your page longer.
Post articles, blogs, and other content regularly. Then, use your email and social media marketing channels to spread the word about newly published material. If you consistently post relevant, reliable content, your users will begin to see your site as a trustworthy information source. And when more people visit your site and say on-site longer, your SEO increases, too.
Do you track your website’s user engagement? Google Analytics is an excellent FREE tool that analyzes your website’s performance, page views, and more. Learn more about it here.