If you’re looking for ways to increase sales and expand your real estate business, video marketing might be the boost you need.
We live in a media-heavy, fast-paced world. Many homeowners and potential buyers don’t have the time, desire, or attention span to read through lengthy emails or search through the never-ending internet wormholes for the information they need. Enter: video marketing. Real estate professionals can increase sales by merely pressing record and talking to the camera. We’re here to show you how.
Why Videos will Increase Sales
A recent survey found that 83% of businesses said video marketing helped them generate new leads. 87% said website traffic increased after adding video marketing. And 80% said they saw an 
increase in sales thank to adding videos to their sales channels.
In the real estate sector, video marketing shows even greater promise. Real estate listings containing video saw more than 400% more inquiries than those without video. Real estate professionals who regularly use video marketing see 49% faster growth than their counterparts. And posts with video see 1200% more shares on social media.
You get the point: video marketing is great for your business. But many of us feel overwhelmed by the prospect of creating, editing, and sharing videos on our websites or social media outlets. Are there easy ways to break into the video marketing arena?
5 Tips to Increase Sales Through Real Estate Video Marketing
If you’re not yet integrating live or recorded videos into your marketing, here are five ways you can increase sales by embracing video marketing.
1. Do Live Walkthroughs
In the age of busy lives and a looming health crisis, potential buyers are increasingly drawn to “virtual tours.” What better way to see a home than from the comfort of your own couch?
That’s where real estate professionals can capitalize on video marketing. Doing live walkthroughs of a home (whether your listing or another agent’s listing) can dramatically increase post views and lead to a faster sale.
While live video walkthroughs connect instantly with clients on social media, you can also record these video walkthroughs and add them to MLS listings, websites, or social media feeds for later viewing.
2. Broadcast a Property Auction to Show the Process
“Fix and flips” are back with a vengeance right now. But would-be investors might shy away from home auctions simply because they don’t know the procedures. Break through this barrier by streaming or recording a home auction in your sales area. This method is a great way to connect with potential investors and flippers. And who knows? Attracting just one new investor could be a way to increase sales throughout the year.
3. Highlight a Neighborhood or Town
Viewers love to explore new places without leaving home. Show potential clients around your hometown, selling area, or community with short, fun videos. Share some history, highlight local nightlife, tour a beautiful park, or point out the family-friendly activities.
Local video guides can help educate potential buyers – particularly those who might be relocating. By showcasing your expertise, you’ll also draw in homebuyers looking for property in your area.
4. Send Video Emails and Messages
Even though we’re focusing on video marketing here, other marketing tactics are alive and well. Take email marketing, for instance.
Email marketing can be incredibly valuable. An effective email marketing strategy can dramatically increase sales and generate leads. Pairing video marketing with your emails can have an even more significant impact.
There are many ways to integrate videos into your email marketing campaigns. Check out this article from our friends at The Close for more great ideas.
5. Create Educational Videos
Who better than a real estate expert to create informational videos about buying and selling real estate? Brainstorm common topics relevant to first-time homebuyers, first-time home sellers, investors, and other potential clients. Then, film some short videos packed with helpful information about real estate.
Some topics you might include are:
- Home Buying 101: the ins and outs of purchasing a home
- The Offer Process: making a solid offer, what to expect given the current market, and the negotiations process
- Closing: what to expect, what to bring to closing, and associated costs
- Home Inspections: preparing your home to pass, common inspection problems, and what buyers should look for in a home inspection
- Getting Ready to Sell: common mistakes sellers make, what sellers can do to earn top dollar, and easy staging and curb appeal tips to increase value
Creating these educational videos provides valuable information to your online community and solidifies you as a knowledgeable expert in the field.
Creating and sharing videos is a quick and easy way for real estate professionals to increase sales.
Have you tried any of these video marketing techniques, or have others you want to share with us? Let us know in the comments!
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