Writing about yourself and your business can feel like a daunting task. When it’s time to write a new real estate agent bio for your website or marketing materials, where do you begin? We have five examples and templates to get you started.
First Person or Third Person? How to Write Your Real Estate Agent Bio
Before you put pen to paper (or fingers to keys), think about how you want your new real estate agent bio to read.
Do you want to write it from a first-person perspective, as if you’re speaking yourself? Or would you rather write it in third-person, where it sounds like someone else is writing about you? There are pros and cons to both options. Typically, first-person will sound more casual, while third-person is a bit more formal.
No matter which you choose – first-person or third-person – use it consistently throughout your bio.
First-person: I am a Denver-based real estate agent with 15 years of experience. I regularly work with first-time homebuyers and would love to work with you.
Third-person: Jane is a Denver-based real estate agent with 15 years of experience. She regularly works with first-time homebuyers throughout the Mile High City.
5 Real Estate Bios with Examples to Get You Started
Ready to write your new real estate agent bio? Here are five templates to help you craft the perfect introduction.
Consider a conversational agent bio if you’re going for a more casual approach. Think of it as the “elevator pitch” you would give a friend or family member. Not too salesy or hard-hitting, but rather a relatable, laid-back voice that highlights your personality.
If you’re writing a new real estate agent bio and want to make it sound more conversational, include:
- Casual language
- More personal details about yourself
- A casual photo
- Something that tells potential clients why your laid-back approach works
Real estate agents who work with high net worth clients, investors, and other more formal homebuyers and sellers should consider a more professional tone. With a professional real estate agent bio, you will present yourself as focused and tenacious, an agent who works hard and stops at nothing to get the client the best deal possible.
When writing a professional bio, include:
- Professional, direct language
- Business-like tone
- Headshot in business attire
- Statistics showing your track record (and why you’re the right person for the job)
Agents who work in a specific niche will craft their new real estate agent bios a bit differently. This bio should still convey your adaptability and openness to all clients, but be directed at your desired clientele.
You can write a niche bio in either a professional or conversational tone, whichever fits your personality and business model best. What matters is that you use targeted language to showcase your expertise and draw in those niche clients.
Take the example below. A real estate agent who works primarily with military homebuyers and sellers might write something like this:
A client-focused real estate agent bio is precisely as it sounds: focused more on the client and less on the agent. This bio aims to convince the reader of the agent’s value, appealing to their sensibilities, time constraints, and yes, their wallets.
To write a great client-focused bio, start by answering these questions:
- What is the client looking for in an agent?
- Why does a potential client want to hire an agent?
- What do clients value most during the home buying or selling process? Is it communication? Time-saving measures? Someone with solid negotiation skills? An agent who can walk them through the home buying or selling process step by step?
- How can you help potential clients have the best home buying or selling experience?
Sure, you want to list your qualifications, credentials, awards, and a little something to bring out your personality. But a client-focused real estate bio ultimately says to the client, “Here is what you need, and here is why I can help give that to you.”
What is the passion and purpose behind your business? If you’re wanting a new real estate agent bio, consider starting with your why.
Do you love helping first-time homebuyers? Find satisfaction in seeing a family step into their home for the first time? Love serving your community by providing low-cost services for those in need? What drives you?
Share that passion and purpose in your real estate bio. From a marketing perspective, it will tug at potential buyers’ heartstrings. But it also tells the reader a lot about you and your personality.