Are you looking to grow your real estate business? Of course you are. Do you want to stand out from the competition and show that you are an expert in your field? Obviously! And there’s no better time than now for a fresh start… new year, new website!
Even if you already have a solid website, revamping it can breathe new life into your business. Read on to learn what you need for your website to thrive and how you can build it without spending tons of your precious time and money.
Why You Need a Real Estate Website
Nearly every buyer’s search begins online and we know that it’s impossible to be competitive in today’s real estate market without a strong online presence. Without a website (and social media interactions), you risk missing out on new leads and new clients. Your new website will be the face of your business. Buyers often visit your site to learn more about your expertise and experience. In essence, your website is your résumé that potential clients use to decide whether or not to hire you.
When you build a real estate website, you create your brand. It’s a way to highlight your experience, knowledge, and personality. Your website will act to draw in new clients, educate current clients, and give past clients a place to leave testimonials, boosting your credibility.
Your website will also provide valuable insight and information for potential and current clients. Buying or selling a home can be overwhelming. Even if you explain the entire process to your clients in detail, they’ll likely need reminders along the way. Your website is a hub for everything your clients need: relevant paperwork, checklists, advice on creating curb appeal or decluttering for sellers, what buyers should look for while touring a home, lending options and more. Use it to both educate your clients and establish yourself as a real estate expert.
What to include on your website
A simple page with a headshot and a bio is not enough. Your website should be a valuable resource that clients can use to make their home buying or selling process easier.
So what should it include?
- Clean, cohesive design with easy-to-navigate pages.
- Information about you, your business and how your experience sets you apart. Include how long you have been in real estate, what areas you are most familiar with (your niche), and why clients should choose to work with you.
- Resources and information for buyers and sellers, including regular blog posts. This could include cleaning and staging information for sellers, checklists for buyers to use when viewing a home, or details about the closing process.
- An IDX integration search option to give clients easy access to MLS listings.
- List of your current and recently sold properties.
- Lead generation options, including a “contact” page and areas for readers to input an email address or phone number.
Need help? We got you!
We know that real estate agents are extremely busy these days. If you’re spending your days writing contracts for buyers and sifting through contracts with sellers, it can be tough to find the time for marketing. And if you don’t have time to build your new website, you’re not alone.
Website design doesn’t have to be expensive or time-consuming. All-in-one real estate-specific website themes allow you to create a beautiful website in no time. Check out our theme options, each complete with customizable pages and IDX integration. Get the professional look you need at a price you can afford.
At WinningAgent, we can even set up your website for you. Before we can create your site using your chosen real estate theme, you will need to register your domain name and connect with a host. This is a simple process; there are multiple hosting sites to choose from. If you intend to use IDX Broker, our recommended IDX integration system, you must purchase an account before creating your website. Once you have your domain name and host set up, simply provide us with your selected photos, content, and login information, and we will take it from there. Winning Agent makes it easy and affordable to build a site that you will be proud to share with your clients and colleagues.
You’re just one click away from a professional, user-friendly real estate website that will take your business to the next level. Contact us today to get started!