It’s almost here: a brand new year! It’s been a whirlwind over the past year and many real estate agents look toward 2023 with some trepidation. But the changing calendar is also a chance to start something new. A new year means it’s time to make New Year’s Resolutions for Realtors.
Real Estate in 2023
What an unusual two years it’s been. From a pandemic to record-setting home prices to a potential recession, it’s enough to make anyone’s head spin. As we look to the year ahead, there is some uncertainty about where the housing market will go next. Some predict we will ebb back into a buyer’s market. Others think home sales will remain strong, with homes continuing to gain value in the months ahead.
No one really knows for certain. Inflation and rising interest rates have some buyers pumping the brakes. Homes are staying on the market slightly longer, giving buyers more power when purchasing a home. But homes are still selling, people are still buying, and home values remain steady across much of the country.
The National Association of Realtors released its latest housing market predictions, which indicate continued high demand for homes. And though the supply is slowing catching up, the NAR suggests we won’t see anything close to a “crash” in the coming year.
For Realtors, the New Year represents a chance to pause, reassess our businesses, and create goals for the year ahead.
New Year’s Resolutions for Realtors
It’s the time for resolutions. While our personal resolutions may not stick, professional resolutions are a great way to grow and maintain business. These goals can help us frame the future of our businesses, our professional development, and our own growth as real estate professionals.
Some Real Estate Resolution Ideas
Not sure how to start a real estate resolution list? We’ve got some ideas to get you started.
Update Your Business Website
One of the best ways to generate new and returning leads is to update your professional website. If your current website is lacking some pizzazz, consider using one of our pre-designed Realtor themes. Our easy-to-use tools allow you to quickly set up a user-friendly website that will wow your clients.
You might also consider integrating an IDX program into your website to help buyers find the perfect home, directly from your page. Additionally, consider adding or updating your content, including relevant blog posts, and creating new information to bring users to your website.
Increase Client Communication
Client communication is an integral part of real estate success. Keeping in touch with past clients helps keep your name at the forefront. Past clients are more likely to refer you to someone else or use your services again if you maintain a relationship after closing.
Additionally, it’s important to maintain adequate communication with current buyers and sellers. Keep them updated every step of the way, making them feel completely confident in your ability to handle the sale. Your professionalism and attention to detail now could lead to referrals and repeat clients in the future.
If you need some ideas to help you manage your client communication, check out our blog about CRM here.
Find a New Niche
If you’re searching for a true New Year’s Resolution for Realtors, why not consider entering an entirely new niche?
Sometimes, it’s easy to get stuck in a rut. If you’re tired of your current niche – or if you haven’t established your niche at all – consider making 2023 the year you break into something new. While finding a new niche might not be easy, it could mean an increase in sales and a renewed sense of joy in your work.
Perhaps you can steer your business towards first-time homebuyers, retirees, families, or the military. Every niche represents an opportunity to become an expert in your field.
Focus on Education and Professional Development
If you find yourself with more downtime than you’ve had in the past, put those open hours to good use. Professional development and continuing education are always a good investment!
This year, why not focus on improving yourself, both as a person and as a professional? Enroll in continuing education courses, pursue professional development, listen to podcasts, read books, and attend professional networking events. Taking the time to discover new strengths – and learn new skills – can have a dramatic impact on your business and your life.
What are your favorite New Year’s Resolutions for Realtors? We want to hear about them! Leave us a note in the comments below.
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