The year is almost over. While 2020 has been anything but easy for most of us, it’s also been a great chance for us to stop, reflect on ourselves and our businesses, and make plans for the future. A new year means it’s time to make New Year’s Resolutions for Realtors.
Real Estate in 2021
Even amid the worst pandemic the world has seen in generations, the residential real estate market remains strong. Although many markets saw a short-lived dip in activity in the spring of 2020, sales picked up in the summer.
Thanks to extremely low interest rates and an exodus out of crowded cities, most markets around the nation saw increased real estate activity.
Heading into the new year, real estate agents can expect the strong market to continue. While Realtor.com predicts housing prices will rise and mortgage rates will stabilize, the increased number of buyers will help business remain steady.
For Realtors, this holiday lull in activity represents a rare moment to catch our breath, reassess our business plan, and make goals for our businesses in the New Year.
New Year’s Resolutions for Realtors
It’s the time for resolutions. While our personal resolutions may not stick, business resolutions are always a good idea. These goals can help us frame the future of our businesses, our professional development, and our own growth as real estate professionals.
Some Real Estate Resolution Ideas
Not sure how to start a real estate resolution list? We’ve got some ideas to get you started.
Update Your Business Website
One of the best ways to generate new and returning leads is to update your professional website. If your current website is lacking some pizzazz, consider using one of our pre-designed Realtor themes. Our easy-to-use tools allow you to quickly set up a user-friendly website that will wow your clients.
You might also consider integrating an IDX program into your website to help buyers find the perfect home, directly from your page. Additionally, consider adding or updating your content, including relevant blog posts, and creating new information to bring users to your website.
Increase Client Communication
We all spent a lot of time socially distant this year. However, with a vaccine now available, we all hope to spend more time in community with friends, family, clients, and co-workers in 2021. Therefore, why not make a goal to increase communication with your clients this year?
Client communication is an integral part of real estate success. Keeping in touch with past clients helps keep your name at the forefront. Past clients are more likely to refer you to someone else or use your services again if you maintain a relationship after closing.
Additionally, it’s important to maintain adequate communication with current buyers and sellers. Keep them updated every step of the way, making them feel completely confident in your ability to handle the sale.
If you need some ideas to help you manage your client communication, check out our blog about CRM here.
Find a New Niche
If you’re searching for a true New Year’s Resolution for Realtors, why not consider entering an entirely new niche?
Sometimes, it’s easy to get stuck in a rut. If you’re tired of your current niche – or if you haven’t established your niche at all – consider making 2021 the year you break into something new. While finding a new niche might not be easy, it could mean an increase in sales and a renewed sense of joy in your work.
Perhaps you can steer your business towards first-time homebuyers, retirees, families, or the military. Every niche represents an opportunity to become an expert in your field.
Focus on Education and Professional Development
If this year has you feeling rundown, you’re not alone. The pandemic has left all of us feeling a bit anxious. Add in an incredibly busy real estate year, and that’s a recipe for burnout.
This year, why not focus on improving yourself, both as a person and as a professional? Enroll in continuing education courses, pursue professional development, listen to podcasts, read books, and attend professional networking events. Taking the time to discover new strengths – and learn new skills – can have a dramatic impact on your business and your life.
What are your favorite New Year’s Resolutions for Realtors? We want to hear about them! Leave us a note in the comments below.