Today’s world is driven by digital marketing and tech innovations, with the real estate industry being no different. However, the old standards still work when it comes to buying and selling homes. Are you looking for ways to generate leads and connect with new clients – without spending too much or getting too technical? Check out our break down of old fashioned real estate marketing that still works. Take a page from the classic technique playbook and see how easy growing your business can be.
Reach out to past clients
Staying top of mind with the members of your network is old fashioned real estate marketing 101. This means taking the time to reach out. Touch base with a postcard, handwritten note, or even just a call or an email to say hello. Pay special attention to past customers who were particularly happy with your service. They’ll be the most likely to refer you in the future. Because though most agents are only given the opportunity to help a client buy or sell a home once or twice in their lives, there’s always a chance you could help their friends and family.
Successful real estate agents have expansive networks – both personally and professionally. They know the movers and shakers in the community and in their industry. They also have partners and referral sources all over town. With that said, networking is an old fashioned real estate marketing strategy that always works. Attend conferences and happy hours, and make it a point to stay in touch with old friends, colleagues, bosses, and agents you’ve worked with. With so many people buying and selling homes, you never know when a connection can lead to new business.
Partner with local businesses
Mutually beneficial partnerships are always a good idea in the real estate industry. This is part of being what’s known as a hyperlocal agent – narrowing your area of expertise down to a few neighborhoods within a town. Partner up with a local interior designer who can stage your listings, moving companies who can provide your clients with good deals, cleaning services that can keep their new properties tidy, etc. Ask these local businesses to display your business card or marketing materials in their stores and on their windows. In exchange, you can include their logos on your handouts and website – and refer clients their way too!
Neighborhood sale announcements
Ready for the ultimate old fashioned real estate marketing strategy? Announce your recent sales within the neighborhood. For one, there’s obvious interest there. Local sales impact home values, so homeowners want to know what other nearby properties are selling for (and they may be a little nosy too). In the event they’ve been on the fence about selling, or even just in need of some cash, that sale announcement could be just what pushes them to reach out to you. Never miss an opportunity to let your status as a successful local agent be known in the community.
Sponsoring local organizations is another great way to get your name out there in the community. Get your name on those little league team jerseys. Pop into your neighborhood health food shop or farmers market and get your logo on their marketing materials. Cast a wide net but make sure to choose your sponsorships wisely. The goal is to achieve visibility in the neighborhoods you’re looking to get business, so keep your focus hyperlocal.
Have a strong website
Just as they do in real life, first impressions can make or break your potential to generate leads online. The best real estate websites have the perfect balance of form and function to convince visitors they’ve come to the right place. Beyond that, well-crafted realtor websites are more than just advertising platforms. They are essential tools in growing the business they represent. Your website has the capability of not only attracting interested viewers, but also generating quality leads and converting those leads into clients. If you could use a website that ticks all the boxes, check out our fine selection of real estate website themes at WinningAgent!
If you’re on the lookout for new clients (and of course you are), don’t be afraid to go back to basics. Combine these old fashioned techniques with newer methods like SEO, social media and PPC advertising for an even bigger impact. And tell us about your most effective real estate marketing strategies in the comments below!