Have you seen our new look here at Winning Agent? Well, if you haven’t, I’m not surprised. I’m going to use the changes at Winning Agent to highlight what could be all of our greatest sales weakness.
Are you ready? I promise you, this will be of immense value to you.
First, thanks to the encouragement and guidance from my friend @bgardner, Winning Agent is sporting a new look, with a new design and a new way of meeting the ever growing needs of our members.
We now have an enhanced support plan that is out of this world! We not only will help you set up your website, but will help you with any issue you might come across. If you have not already done so, please consider becoming a Premium Member today. We have some great goodies planned for our Premium Members.
As we were sprucing up the place, we slowed significantly in our posting of articles and help tips. Guess what happened?
Boom – volume, traffic, and sales slowed. The longer we went without new content, we exponentially lost traffic and, more importantly, sales.
Here is the lesson that we learned, and I think it is very relevant to you.
Out of site, out of mind.
What happens to our traffic and sales is exactly what happens to your sales – both listings and new buying clients – they decline. When your customers don’t hear from you, they end up using someone else.
You must get yourself in front of your past and current clients on a regular basis! At a minimum, they need to hear from you at least once a month, but preferably weekly.
And no, don’t just send them requests for sales and referrals. Send them beneficial information they can use. Update them on what’s happening in their neighborhood and community – be their “hyper-local” agent where they are used to seeing (and look forward to) your updates.
You need to get yourself to be your clients’ go-to for all things real estate – your clients need to know they can come to you about anything that is related to real estate, and if you are providing them the right information, you will be the one they think of first…
Our goal here at Winning Agent is to be your go-to for all of your real estate needs – whether you need a super awesome website that converts visitors into clients, or need helping selling.
As I am once again getting in front of you – go get in front of your clients this week!