As a Realtor, it can be tough to stand out from the crowd. Real estate agent websites are essential in today’s tech-heavy world. But they also give you an opportunity to set yourself apart and define your brand. A great real estate website can generate new leads, educate buyers and sellers, and draw more traffic to your current listings.
5 Ways Real Estate Agent Websites Can Boost Your Business
Real estate is a business of relationships. In order to build your network, you must not only reach them where they are, but also establish yourself as a trustworthy and reliable expert. With so much of the real estate world online, real estate agent websites have become crucial to a successful business strategy.
Here are five ways professional real estate agent websites can increase your leads and boost your overall sales.
1. Establish You as an Expert
Building and maintaining a professional, well-designed website establishes you as a credible expert in the real estate field, even if you’re a relatively new agent.
Think about your own experience as an online consumer. If you come across a poorly designed website that is hard to navigate, you probably form an opinion about that business’s credibility, right? The same is true for real estate agent websites. Creating a visually pleasing, information-rich, and intuitive website instantly signals to the reader that you’re an expert in your field who cares about appearances and pays attention to detail.
2. Increase Search Engine Rankings
A great real estate website can help more people find you through a simple online search. Popular search engines like Google rank websites based on their content, load times, and credibility. When you build a professional website and continually update the content, that can increase your rankings on search engines. Ultimately, this increased traffic can help you land new clients and get more exposure for your current listings.
Learn more about search engine optimization (SEO) for real estate agent websites here.
3. Provide a Reliable Site for Client Information
It takes more than a snazzy website to establish yourself as a credible real estate expert. The content on your site also matters.
It’s essential to update your website regularly, creating blogs, articles, and other content that provides reliable information for your clients. Consider writing answers to commonly asked questions, checklists for buyers and sellers, and other helpful advice.
This information can be helpful to your clients as they buy or sell real estate. It also establishes credibility, therefore increasing your search engine ranking. This, in turn, can eventually bring in new leads.
If you don’t have the time to create your own website content, consider hiring someone to do it for you. Even a blog or two a week can dramatically impact your business.
4. Easily Shareable Content
Speaking of quality content, great real estate agent websites should have plenty of shareable information. Create infographics. Write personal stories. Share your success story. Every piece of content is an opportunity to educate your clients and colleagues – and an opportunity for them to share your knowledge with others.
Who knows? That next “share” might be what leads you to your next major sale.
5. Collect Contact Information for Future Marketing
Finally, make your website work for you. Use it as a way to collect contact information about readers; those readers could become future clients. It’s not always easy to get a reader to provide their phone numbers or email addresses, so offer an incentive. Ideas include:
- A free ebook or other informational items
- Discounts on your commission or cash back at closing (where allowed)
- Invitations to client appreciation events
- Webinars or seminars about buying and selling options, financing, and other real estate topics
- A chance to win monthly prizes, like gift certificates or home décor items
Feature each of these incentives prominently on your website, and require readers to enter their name and contact information before gaining access.
Pro-tip: Don’t let those contacts go to waste. Use a client management software, like the ones featured here, to save and manage client information.
Building Real Estate Agent Websites Without the Hassle
You know you need a website for your business, but who has the time to design it? Avoid the hassle by using one of our exquisite WinningAgent real estate themes. Our themes are easily customizable for your business, with available IDX integration and one-click setup. Or, let the WinningAgent team do the setup for you!